Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.
Achievers are used to setting new goals for the new year, such as losing a few pounds or reading more books. Business owners can take advantage of the turn of the calendar as well and identify areas in the business that they’d like to improve. Call it an “innovation audit” of areas that offer the biggest and most significant opportunities for...
Landscaping is often thought of as seasonal work, but by broadening the range of services you offer, you can make it a profitable business all year round. Here are some tips for keeping your landscaping crews busy – and your customers happy – until spring. Snow Removal – Lawns and flower beds may be covered by a thick blanket of snow,...
Despite the well-known expression that the customer is always right, business owners know that isn’t always the case. Saying no to customers is just as important as saying yes when it comes to building strong relationships based on trust, says Marilyn Suttle, Novi, Michigan-based CEO of Suttle Enterprises, a coaching and training firm specializing in customer service. She offers these...
Emily DellOwner, Runaway, Linden, New JerseyGoal: Seek out smarter investments Emily Dell made an investment in an e-commerce technology for her mobile fashion boutique Runaway that hasn’t paid off yet because it didn’t have the social following to make it profitable. In 2015, Dell’s focus for her small business is making smart investments that work for her clothing boutique’s size and...
New technologies, different workplace structures and a shift in employee priorities are among the changes we’re expecting to see in the small business community this year. We can’t predict the future, but here are our best guesses for some of the trends and topics that’ll be hot well into 2015. 1. Businesses will have more remote employees and offer more flexible...
The Small Business Owner: David Reischer, COO and founder of LegalAdvice.com, a New York City-based Web platform that connects attorneys with potential clients The Book: Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin Why I Read It: “I read the book to gain insight on how to integrate our marketing strategy with our monetization strategy,” Reischer says. “Seth Godin is...
Let’s face it: Business-related New Year’s resolutions are just as likely to crumble as your promise not to binge-eat gingerbread ever again. Your first mistake may be thinking of them as an annual occurrence. Rather than overreaching your targets—and consequently feeling let down—why not start the year fresh with a set of smaller, but much more doable, ambitions? Resolutions only succeed...
The Small Business Owner: Keith Klein, independent financial adviser and owner of Turning Pointe Wealth Management The Book: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish Why I Read It: I heard about this book from several small business owners and entrepreneur colleagues. They talked about developing goals and aligning them...
Food stains on clothes sometimes go with the territory in a senior-living community, but entrepreneur Kathy Steck saw an opportunity to clean things up. “I had made bibs for my grandmother when she was still living,” says Steck, who has a bachelor’s degree in industrial engineering from the University of Michigan. “So when I decided to start a business … bibs...
New York City-based marketing consultant Madeline Johnson recently set up a pop-up store in a busy shopping district to market a line of Brazilian beauty products. As shoppers entered, she warned them that they might be photographed and asked them to sign her model release form, granting her the right to photograph and use the images for promotional and advertising...
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