Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.
The Small Business Owner: Peter Verlezza, managing partner of SMB Networks LLC in North Haven, Connecticut The Book: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish Why I Read It I’m a member of several marketing/mastermind groups in the IT business, and one of those groups brings in keynote speakers related to building businesses. Verne was...
Don’t fear new technology. “The biggest mistake that most small businesses make is indecisiveness,” says Dave Morris, publisher of New Year Publishing in Danville, California. “Business managers are either too slow to adopt new solutions that help their businesses or too scared to change the status quo. The competitive landscape for every business moves faster and faster every day.” The Internet...
Is your business ready for its close-up? The premise behind reality TV shows like Shark Tank seems like a dream for a small business owner: the chance to get national exposure, a huge infusion of cash, and support and mentoring from a wildly successful, well-known entrepreneur to help take sales into the stratosphere. But television shows are designed for entertainment. Does the...
It’s the digital front door to your business, and yet small business owners often overlook its importance. With all the focus on new technology these days, you can’t forget to keep your website looking fresh, attractive and user-friendly. We tapped a few experts to give us their top characteristics of an engaging website. Test it! Get qualitative data from UX, or...
The Small Business Owner: Richard Randolph, owner of Florida Creativity Centers in Bradenton, Florida The Book: All In Startup: Launching a New Idea When Everything Is on the Line by Diana Kander Why I Read It A friend gave it to me. We both teach entrepreneurship at State College of Florida, and we’re always on the lookout for tools that we can either...
Selling your business requires as much thought and planning as starting it, says Robert Dow, partner at Arnall Golden Gregory in Atlanta. Dow specializes in helping small business owners sell their businesses and recommends asking yourself several questions to prepare for this important transition. Did I let go too soon? When business owners decide they’re moving on, it’s easy to let the...
The decision to relocate your business is never an easy one, but it might be a smart move that could catapult your company to the next level of success. A relocation could mean access to a larger talent pool for your business, or better proximity to your target consumer market. It’s a risk worth taking if the success of your company...
Carl Harper was 13 years old when he and his brother Abe, six years his senior, founded their Daphne, Alabama-based company in 2002. Harper Technologies builds, repairs and customizes personal computers, provides tech support and offers other technology services. “We saw an opportunity to take something that is a passion of ours and turn it into a lucrative venture,” Harper says. Blazing...
Let’s face it: Small business owners have enough on their plates. Social media isn’t always top of mind—but it should be. Every new product launch and marketing campaign should have a social component to it. Many businesses plan out two weeks’ or a month’s worth of content across all channels. You should know what you plan to post, when you...
It’s recycling, with a twist. Upcycling means using existing or old items in new and different ways. Fueled by websites like Etsy, Instagram and Pinterest that provide ideas for upcycling, it has become all the rage. Can businesses benefit from this trend? Deb Haupt, owner of Haupt Antiek Market, specializes in upcycled goods at her antique shop in the Twin Cities. She...
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