Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.
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When you think of Mick Jagger, business skills probably aren’t the first thing that comes to mind. But the rocker, who’s worth an estimated $328 million, has spent more than 50 years building the Rolling Stones brand into a powerhouse instantly recognizable across the globe. Here, small business owners share lessons they’ve learned from his career. 1. It’s not enough to...
The world has gone mobile. And that’s good news for small businesses that have an online presence: 70 percent of mobile searches lead to online action within an hour, according to a study by iAcquire and Survey Monkey. Is your small business keeping up? In NFIB’s The Mobile Revolution and Your Small Business, we cover best practices for optimizing your website for...
Customers seem to be adjusting well to the new checkout drill at some stores: Insert an EMV chip credit card and leave it in until the prompt. Business owners, however, are facing much greater inconveniences from the new cards. Despite the October 2015 deadline to adapt to EMV technology or be liable for counterfeit card transactions, many merchants haven’t made the...
Building a website might sound like an overwhelming task for small business owners with limited tech skills and small budgets. The good news is that if you’ve been operating without a website, then you probably don’t need a complicated, custom solution to create an online presence for your business. This beginner’s guide will help get you online in no time. 1....
In order to run a successful business, effective communication skills are a must! From writing a business plan to creating marketing materials to pitching or presenting in front of a crowd, being able to communicate in a clear and compelling manner is important for every entrepreneur. And while communicating effectively comes naturally to many business owners, others need a little...
As an e-commerce juggernaut with billions of dollars in sales, Amazon may seem an unlikely source of inspiration for small businesses. But the company’s market value doubled in 2015, and third-quarter revenue from its new business, Amazon Web Services (AWS), grew 78 percent compared to the same period in 2014—enviable successes for businesses of any size. We talked to three...
If you’re thinking about starting a business, you may be feeling overwhelmed by all the to-do items – or unsure of how to begin! You don’t want to miss any crucial steps that could impact your business’ success, but you’re also excited about launching your business, connecting with customers and generating cash flow. NFIB understands the concerns and questions that arise...
According to inbound marketing company HubSpot, 87 percent of the terms that sales and marketing teams use to describe each other are negative—hardly the kind of rapport a small business owner wants to see among his or her employees. One possible way to bridge the divide: adopting a “smarketing” strategy. Smarketing aligns sales and marketing efforts to create not only a...
Later this year, Facebook will eliminate its conversion tracking pixel, which allows advertisers to see what happens after someone clicks on their Facebook ad. Replacing the conversion tracking pixel is the Facebook pixel, a similar tool with expanded benefits for small businesses. We asked a Facebook marketing expert how small business owners can use the Facebook pixel to target so-called...
Being small and independent has obvious benefits—like the ability to network locally and host community events. But to fully take advantage of being a local company, tap into some of the latest online tools. Here are the best options for small business owners to connect with local customers. Geo-Target Since most consumers get started online, combine SEO efforts and focused pay-per-click campaigns...
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