Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

Infographic: What Financial KPIs Should Your Small Business Be Tracking?

Posted On: August 24, 2016

One key element of business success is the ability to measure and compare your company’s performance and financial success against its goals and needs. KPIs can be specific to each industry and should be relevant to your individual business.  This infographic covers key financial KPIs you should consider tracking.  NFIB members can save up to $5,000 per year, including big savings on...

4 Secrets of Selling to Millennials

Posted On: August 22, 2016

Millennials’ purchasing power is on the rise—and is expected to reach $1.4 trillion by 2020. But this is the generation that grew up fast-forwarding through commercials and ignoring online advertising. Effectively reaching this group requires creative new marketing strategies. Here are several tips for marking to millennials. RELATED: How Millennials Are Disrupting Retail 1. Focus on information—not traditional marketing strategies. Millennials have access...

Infographic: 10 Powerful Networking Ideas for Small Business Owners

Posted On: August 17, 2016

Local business groups and industry events are a time-proven way of making valuable connections. But in our modern age of social media and tech growth, networking goes beyond the traditional meet-and-greet. With so many ways to connect, opportunities to grow your business abound. This infographic highlights ten creative ways you can break out of the mold to make lasting connections that will expand...

Infographic: 4 Business Lessons You Can Learn from Hollywood Stars

Posted On: August 10, 2016

Some of our favorite Hollywood stars are savvy businesspeople as well. Others have made high-profile mistakes that offer lessons on what not to do. Here are four more business lessons we can learn from celebrities. RELATED: 5 Surprising Business Lessons You Can Learn from Gene Simmons ...

10 Tips for Creating Your Business’ Brand

Posted On: August 05, 2016

You don’t have to become the next Apple, but your brand is an essential part of your business. Some would even say your brand is your business. Logos and mission statements are only part of your company’s brand identity. Here are 10 tips for creating an unforgettable brand that resonates with your audience.    1. Brands Aren’t Just for Big Business Brands are...

Small Business Marketing: Outsourcing vs. DIY

Posted On: July 28, 2016

From printing flyers to email newsletters and even designing your own website, small business owners can take control of their own marketing by using readily available tools and guides. Plus with the rise of digital marketing, it’s easier than ever to take control of your brand online. But there are downsides to DIY marketing, too: there’s the cost of time and...

Guide to SEO for Your Small Business Website

Posted On: July 15, 2016

You’ve created a fantastic website for your small business, but when you do a search for your business name you’re nowhere to be seen. Getting your website to rank at the top of search engine results pages (SERPs) is an ongoing process, and any service offering an easy fix won’t bring you long-term results. The world of search engine optimization...

4 Small Business Tips You Can Learn from the NBA Finals

Posted On: June 24, 2016

LeBron James led the Cleveland Cavaliers against Stephen Curry’s Golden State Warriors in an epic seven-game clash that ended with an unprecedented victory for the Cavaliers, who battled back from a 3-1 deficit to claim the title of 2016 NBA champions.  Entertainment aside, owners can learn some real business lessons from the finals. Here are four practices owners can borrow for...

Infographic: Video Marketing Tips for Small Business Owners

Posted On: June 22, 2016

Small businesses can’t afford to ignore the growing popularity of videos. Video sharing is soaring on business’ Facebook pages, and more than 80 percent of all consumer internet traffic is expected to consist of video by 2019. This trend could soon make video creation central to most content marketing plans. These tips can help you learn how to reach larger...

6 Lessons Your Small Business Can Learn from Nike

Posted On: June 20, 2016

Nike is projecting $50 billion in sales by 2020. But some of its growth strategy can be borrowed for free. Nike shoes, and now apparel, have been around for more than half a century. Nike has stayed relevant by continuously trying different marketing strategies, taking advantage of the latest channels, and telling inspiring stories, fictional and real. RELATED: 4 Lessons Your Small...

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