SUCCESS LIES AHEAD FOR SMALL BUSINESS SATURDAY
BOSTON (November 25, 2015) Bill Vernon, Massachusetts state director of the National Federation of Independent Business (NFIB), will be available this week to comment on Small Business Saturday.
“Small Business Saturday is the perfect chance for holiday shoppers to support their local merchants, who also happen to be vested members of the community,” Vernon said. “When consumers take a trip to Main Street to this Saturday, they will find themselves amongst their friends and neighbors,” he said.
- The holiday shopping season is critical to many small business businesses, which are only now recovering from the last recession. According to this month’s NFIB Small Business Economic Trends report, poor sales remains the fourth-largest issue facing America’s small businesses, after government regulations, taxes and finding qualified job applicants. (Read the full report at https://www.nfib.com/surveys/small-business-economic-trends/.)
- To that end, a new survey by NFIB and American Express found that shoppers are wising up to Small Business Saturday. The survey said 55 percent of U.S. shoppers are aware of the movement, while 83 percent say Small Business Saturday promotions make them want to shop at small businesses all year. (Read the full survey at http://bit.ly/1MBv1QC.)
- Last year, shoppers spent $14.3 billion at locally-owned stores and restaurants on Small Business Saturday, an increase of about 2.1 percent from the year before, according to NFIB and American Express. (Read the earlier survey at http://amex.co/1lefXkN.)
- NFIB encouraged its small-business members to post their Small Business Saturday plans on NFIB’s website. NFIB shared stores’ details with its 290,000 Facebook fans and 110,000 Twitter followers. (To find local businesses that registered, visit https://www.nfib.com/small-business-saturday/).
“Small Business Saturday is a great opportunity for shopkeepers to really shine. Unlike big box retailers, small businesses have a vested interest in ensuring your shopping experience is optimal,” Vernon said. “It’s a great chance for them to win customers who’ll continue to support them throughout the year.”