Tips for a Successful Small Business Saturday

Date: November 13, 2023

The annual event is a great opportunity to turn seasonal shoppers into regular customers

Black Friday might not have the impact it once did as chain stores and online retailers launch their holiday sales earlier in the season, but Small Business Saturday is gaining momentum.

Last year, shoppers spent an estimated $17.9 billion at local shops and restaurants on the Saturday after Thanksgiving. This year, Small Business Saturday falls on Nov. 25.

Here are some of the ways local merchants can make the most of Small Business Saturday:

  • Stay on top of your social media. Whether you’re on X, Facebook, Instagram, Pinterest or TikTok, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBusinessSaturday so shoppers can find you easily.
  • Showcase merchandise that would make a great gift. For example, group items on a table with a sign saying it would be the perfect gift for mom or the grandparents. Restaurants can offer Small Business Saturday specials and gift cards.
  • Offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering exclusive deals at different times of the day. There’s no reason small businesses can’t do the same thing.
  • Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or collaborate with other businesses on in-store promotions. For example, if someone buys a shirt at one store, tell them about the great deal on shoes at the shop down the street.
  • Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals.

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