Consumers turned out in force last weekend to support local retailers and restaurants for another successful Small Business Saturday.
Shoppers and diners turned out in force last weekend all across Alabama for another successful Small Business Saturday.
Created in 2010 to draw attention to local business, Small Business Saturday is the local answer to Black Friday and Cyber Monday. Held on the Saturday after Thanksgiving, it has become one of the biggest shopping days of the year. In 2018, more than 100 million shoppers spent over $17.8 billion at independent retailers and restaurants.
Governor Kay Ivey endorsed the event, formally proclaiming November 30th as Small Business Saturday in the state of Alabama.
“Small businesses continue to serve as the backbone of Alabama’s economy, as well as a staple to the character and charm that make our state so special to call home,” Ivey said in a statement. “I urge Alabamians across the state to shop local on Small Business Saturday and throughout the year.”
“When you support locally owned businesses, you invest in your community with job creation and support for local charities and schools,” said NFIB’s Alabama State Director Rosemary Elebash. “More money stays in the community – 67 cents of every dollar, according to an American Express study. 96 percent of shoppers surveyed by American Express and NFIB last year said Small Business Saturday makes them want to shop at small businesses the rest of year.”
Over 99.4 percent of companies in Alabama are small businesses.