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Public Relations

Public Relations

Marketing

Small Biz Book Club: Upserving—Not Upselling—for Lifelong Customers

Help your customers solve the problem they don’t realize they have, and they will be customers for life

Marketing

Experimenting With Dynamic Pricing in Small Business

Entice customers and maximize profit with adjustable pricing formulas

Staffing

A Customer's Complaint Is a Gift

Customer feedback is the lifeblood of any business, but you need a process to do it justice.

Technology

Help Nearby Customers Discover Your Business

Location-based apps can put your business in the right place at the right time

Marketing

4 Ways to Improve Your Yelp Ratings

Word of mouth matters, especially online.

Marketing

How Selfies Can Promote Your Small Business

Selfies aren’t just for Miley Cyrus. Here’s how to incorporate the photos in your marketing plan.

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