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Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Marketing

How Selfies Can Promote Your Small Business

Selfies aren’t just for Miley Cyrus. Here’s how to incorporate the photos in your marketing plan.

Economy

Is Cycling the New Way Entrepreneurs Network?

Forget golf. Grab a bike to find new clients.

Marketing

Money

What to Say When a Client Says ‘No’

‘No’ doesn’t have to be the final word. Here’s how to negotiate with naysaying clients.

Technology

Hotels to Impress Out-of-Town Clients

Six places where clients can stay in style without draining your wallet

Direct Mail

Marketing

When Over-Communicating Backfires With Customers

Can a small business communicate too much or too often with its customers? These three owners learned the answer is yes. Learn ...

Marketing

Do's and Don'ts of Direct Mail for Small Business

Consider these best practices for sending direct mail to your customers.

Web Marketing & Advertising

Marketing

How to Market Your Business on $1,000 or Less

Owners share how they market their businesses on a shoestring budget

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

Search Engine Optimization (SEO)

Marketing

3 Tips for Making Your Small Business Blog More SEO-Friendly

Don’t write off the importance of SEO to get your small business website atop search engine rankings.

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

Email Marketing

Technology

4 Mobile Tools You Should Be Using

Use these tools to help catch customers on the go.

Marketing

What Is Spam? Not Your Email Sales Pitch.

Keep your emails out of trash bins. Here’s how.

Social Media & Web 2.0

NFIB

What Does It Really Cost to Build a Small Business Website?

We outline four approaches to creating your online presence, including price-points for each style.

NFIB

Why It Pays to Be Likeable--And 7 Ways to Get There

Social media brings a wealth of opportunities to build your presence. An NFIB Webinar recently explained how.

Public Relations

Marketing

How Selfies Can Promote Your Small Business

Selfies aren’t just for Miley Cyrus. Here’s how to incorporate the photos in your marketing plan.

Marketing

My Weird Business: CelebriDucks

Jesus. Marilyn Monroe. Babe Ruth. All shaped as rubber ducks. Behind the making of a small business that almost never was.

Pricing for Small Business

Taxes

Tax Holidays: Small Business Owners Can Benefit, Too

Retailers, especially, should leverage these one-day or weekend shopping events with sales, coupons, and more

NFIB

4 Tricks for Crafting a Top-Notch Restaurant Menu

Understanding net profit and your customers’ purchasing habits is key to cooking up a delicious menu for your restaurant.

Small Business Branding & Image

Marketing

3 Ways to Market to Hispanic Millennials

Reach this growing, powerful demographic with these tips

NFIB

Are Your Products Made in America? Shout It Loud.

Domestic-made goods are in high demand. Cash in by putting your products' origins front and center.

Small Business Branding & Image

Marketing

How To Make Money Off Social Media

Small business owners are using social channels to increase their sales.

NFIB

Top 5 TV Shows Every Entrepreneur Should Watch

TV shows may be all about ratings and over-the-top personalities. But in today’s reality show world, entrepreneurs can not on...

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