Small Business Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Money

How to Handle Customer Discount Requests

Three small business owners discuss how they balance losing money with possibly losing a customer.

Marketing

12 Tips for Successful Negotiating

How to get the most from partnerships with your vendors.

Marketing

Marketing

Trend Watch: Upcycling

Turning trash into treasure: Can it help your business?

Marketing

Social Media for Small Biz Made Simple

With a solid strategy, you should be able to manage your social presence in half an hour a day.

Web Marketing & Advertising

Marketing

Social Media for Small Biz Made Simple

With a solid strategy, you should be able to manage your social presence in half an hour a day.

Marketing

Webrooming: Bring Your Customers Back In-Store

Find out how to encourage your customers to buy the products they’ve researched online in your store.

Email Marketing

Marketing

5 Tips for a Smooth Transition to a CRM System

Old habits die hard. Here’s how to get your sales team ready for new CRM software.

Marketing

Are These E-Commerce Mistakes Costing Your Business?

Many online shopping carts and checkout pages are just plain clunky. Avoid these four e-commerce mistakes with our solutions to...

Public Relations

Marketing

Social Media for Small Biz Made Simple

With a solid strategy, you should be able to manage your social presence in half an hour a day.

Marketing

Should Your Business Have a Customer Loyalty Program?

This marketing technique works if you use the right programs, experts say.

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