Small Business Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Marketing

How the Hyperlocal Movement Can Boost Small Biz

Thinking small is helping businesses achieve big goals.

Money

How to Handle Customer Discount Requests

Three small business owners discuss how they balance losing money with possibly losing a customer.

Marketing

Marketing

Small Business Book Club: Book Yourself Solid

Michael Port’s book helped a counselor who specializes in treating eating disorders identify the value of her business.

Legal

What Your Small Business Can Learn From Abercrombie & Fitch

The once-popular retailer is suffering from declining sales. Learn how not to follow suit.

Web Marketing & Advertising

Marketing

Marketing Speak: Experts Dish on Industry Terms to Know

Learn marketing jargon that pops up in pitches, emails and client communication.

Marketing

Infographic: Why Small Businesses Should Have a YouTube Channel

YouTube has millions of visitors each day. Expand your customer base by engaging users with video content.

Email Marketing

NFIB

Infographic: Email Marketing Best Practices

Follow these tips to effectively connect with your customers—and not end up in the junk folder.

Marketing

Marketing Speak: Experts Dish on Industry Terms to Know

Learn marketing jargon that pops up in pitches, emails and client communication.

Public Relations

Marketing

Do’s and Don’ts of Handling Customer Complaints

Turning angry customers into loyal ones

Marketing

What Your Small Business Can Learn From TOMS Shoes

Learn to build charitable work into your business model with TOMS’ visionary One for One model.

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