Small Business Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Marketing

How the Hyperlocal Movement Can Boost Small Biz

Thinking small is helping businesses achieve big goals.

Money

How to Handle Customer Discount Requests

Three small business owners discuss how they balance losing money with possibly losing a customer.

Marketing

Marketing

Small Business Book Club: The Art of Profitability

You know that "aha" moment when something just clicks? This business owner credits a book with delivering that moment and gives...

Marketing

Small Business Book Club: Book Yourself Solid

Michael Port’s book helped a counselor who specializes in treating eating disorders identify the value of her business.

Web Marketing & Advertising

Marketing

Best Practices for Small Business YouTube Channels

Drive qualified traffic to your website using these easy (and free) tools.

Marketing

Marketing Speak: Experts Dish on Industry Terms to Know

Learn marketing jargon that pops up in pitches, emails and client communication.

Email Marketing

Marketing

Infographic: Email Marketing Best Practices

Follow these tips to effectively connect with your customers—and not end up in the junk folder.

Marketing

Marketing Speak: Experts Dish on Industry Terms to Know

Learn marketing jargon that pops up in pitches, emails and client communication.

Public Relations

Marketing

Do’s and Don’ts of Handling Customer Complaints

Turning angry customers into loyal ones

Marketing

What Your Small Business Can Learn From TOMS Shoes

Learn to build charitable work into your business model with TOMS’ visionary One for One model.

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