Small Business Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics


A Shop That Spooks Customers

Chicago’s Chocolate Shoppe Ice Cream gets a ghoulish makeover for Halloween.


How to Throw a Special Event

There’s an art to hosting a successful event. Here’s how to pull it off.


Small Biz Saturday

Infographic: The Strengths of Small Business Saturday

Is your company participating in Small Business Saturday? The event is growing in popularity and can help you start the holiday...


How to Improve Holiday Store Displays

Apply these four tips to draw customers in and entice them to shop.

Web Marketing & Advertising


Change How You Think About Marketing: Go Inbound

Creating and sharing useful content can help you attract and retain customers.


Switching from Bricks to Clicks

Moving your business from a physical to a virtual presence has risks and benefits

Email Marketing


5 Marketing Tools that Will Help You Find the Right Customers

So many customers are online. Here’s how you find the needle in the haystack.


4 Mobile Tools You Should Be Using

Use these tools to help catch customers on the go.

Public Relations


Should You Publicly Shame a Bad Tipper?

A business-etiquette consultant offers advice on how to handle low tips.


Small Biz Book Club: Keys to Entrepreneurship

To set your small business apart from competitors, you must do something ordinary in an extraordinary way.

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