Small Business Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics


How to Handle Customer Discount Requests

Three small business owners discuss how they balance losing money with possibly losing a customer.


12 Tips for Successful Negotiating

How to get the most from partnerships with your vendors.



Blogging Tips for Small Businesses

NFIB's tips for smart business blogging


What Your Small Business Can Learn From Under Armour

From bold ads to smart promotions, here’s how small business owners can channel the marketing success of Under Armour.

Web Marketing & Advertising


Should Your Website Make the Switch to HTTPS?

See how this extra layer of security can help protect your business and customers.


What Small Businesses Can Learn From Papa John’s

The pizza chain has proven its digital success with more than half its sales online. Here’s what small business can learn fro...

Email Marketing


Are These E-Commerce Mistakes Costing Your Business?

Many online shopping carts and checkout pages are just plain clunky. Avoid these four e-commerce mistakes with our solutions to...


Email Etiquette for Small Businesses

Make sure your business emails are professional and effective with these guidelines.

Public Relations


Should Your Business Have a Customer Loyalty Program?

This marketing technique works if you use the right programs, experts say.


How To Network Like a Pro

Attending a networking event? Here’s how to make the most out of the opportunity to meet and greet new people – and how to ...