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Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Marketing

Top Advertising Lessons from Mad Men

Draperisms that help small business owners sell products.

Marketing

To Increase Sales, Think Beyond the Hard Sell

Build relationships with your buyers to make them more comfortable.

Marketing

Marketing

How to Make Your Storefront Stand Out

Small retailers may eye e-commerce, but brick-and-mortar retail locations still bring in the bulk of the revenue.

Marketing

Top Advertising Lessons from Mad Men

Draperisms that help small business owners sell products.

Direct Mail

Marketing

When Over-Communicating Backfires With Customers

Can a small business communicate too much or too often with its customers? These three owners learned the answer is yes. Learn ...

Marketing

Do's and Don'ts of Direct Mail for Small Business

Consider these best practices for sending direct mail to your customers.

Web Marketing & Advertising

Marketing

How to Market Your Business on $1,000 or Less

Owners share how they market their businesses on a shoestring budget

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

Search Engine Optimization (SEO)

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

NFIB

3 Ways to Use Video on Your Website

Draw in new customers and increase sales by following these strategies from fellow small business owners.

Email Marketing

Marketing

To Increase Sales, Think Beyond the Hard Sell

Build relationships with your buyers to make them more comfortable.

Marketing

When Over-Communicating Backfires With Customers

Can a small business communicate too much or too often with its customers? These three owners learned the answer is yes. Learn ...

Social Media & Web 2.0

NFIB

What Does It Really Cost to Build a Small Business Website?

We outline four approaches to creating your online presence, including price-points for each style.

NFIB

Why It Pays to Be Likeable--And 7 Ways to Get There

Social media brings a wealth of opportunities to build your presence. An NFIB Webinar recently explained how.

Public Relations

Marketing

How to Respond When a Customer Is Making a Scene

An angry patron can become a strong ally.

Marketing

5 Questions for Facebook’s Director of Small Business, Dan Levy

Facebook executive discusses small business social strategy and resources

Pricing for Small Business

Taxes

Tax Holidays: Small Business Owners Can Benefit, Too

Retailers, especially, should leverage these one-day or weekend shopping events with sales, coupons, and more

NFIB

4 Tricks for Crafting a Top-Notch Restaurant Menu

Understanding net profit and your customers’ purchasing habits is key to cooking up a delicious menu for your restaurant.

Small Business Branding & Image

Marketing

3 Ways to Market to Hispanic Millennials

Reach this growing, powerful demographic with these tips

NFIB

Are Your Products Made in America? Shout It Loud.

Domestic-made goods are in high demand. Cash in by putting your products' origins front and center.

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