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Marketing & Advertising

Marketing and advertising helps you spread the word about your products and services. Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Advertising Basics

Leadership

5 Traits of High-Achieving Small Business Owners

Find out what the most successful business owners have in common

Technology

Help Nearby Customers Discover Your Business

Location-based apps can put your business in the right place at the right time

Marketing

Leadership

5 Traits of High-Achieving Small Business Owners

Find out what the most successful business owners have in common

Staffing

A Customer's Complaint Is a Gift

Customer feedback is the lifeblood of any business, but you need a process to do it justice.

Direct Mail

Marketing

When Over-Communicating Backfires With Customers

Can a small business communicate too much or too often with its customers? These three owners learned the answer is yes. Learn ...

Marketing

Do's and Don'ts of Direct Mail for Small Business

Consider these best practices for sending direct mail to your customers.

Web Marketing & Advertising

Marketing

How to Market Your Business on $1,000 or Less

Owners share how they market their businesses on a shoestring budget

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

Search Engine Optimization (SEO)

Marketing

3 Tips for Making Your Small Business Blog More SEO-Friendly

Don’t write off the importance of SEO to get your small business website atop search engine rankings.

NFIB

Submit Your Best Small Business Saturday Deal Here for Free Online Publicity

Black Friday kicks off the biggest shopping weekend of the year, and Small Business Saturday offers consumers the chance to fin...

Email Marketing

Technology

5 Marketing Tools that Will Help You Find the Right Customers

So many customers are online. Here’s how you find the needle in the haystack.

Technology

4 Mobile Tools You Should Be Using

Use these tools to help catch customers on the go.

Social Media & Web 2.0

NFIB

What Does It Really Cost to Build a Small Business Website?

We outline four approaches to creating your online presence, including price-points for each style.

NFIB

Why It Pays to Be Likeable--And 7 Ways to Get There

Social media brings a wealth of opportunities to build your presence. An NFIB Webinar recently explained how.

Public Relations

Staffing

A Customer's Complaint Is a Gift

Customer feedback is the lifeblood of any business, but you need a process to do it justice.

Technology

Help Nearby Customers Discover Your Business

Location-based apps can put your business in the right place at the right time

Pricing for Small Business

Taxes

Tax Holidays: Small Business Owners Can Benefit, Too

Retailers, especially, should leverage these one-day or weekend shopping events with sales, coupons, and more

NFIB

4 Tricks for Crafting a Top-Notch Restaurant Menu

Understanding net profit and your customers’ purchasing habits is key to cooking up a delicious menu for your restaurant.

Small Business Branding & Image

Marketing

3 Ways to Market to Hispanic Millennials

Reach this growing, powerful demographic with these tips

NFIB

Are Your Products Made in America? Shout It Loud.

Domestic-made goods are in high demand. Cash in by putting your products' origins front and center.

Small Business Branding & Image

Marketing

How To Make Money Off Social Media

Small business owners are using social channels to increase their sales.

NFIB

Top 5 TV Shows Every Entrepreneur Should Watch

TV shows may be all about ratings and over-the-top personalities. But in today’s reality show world, entrepreneurs can not on...

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