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NFIB’s staff monitors races year-round to follow their likely impact on the small business community and to determine where the best opportunities are to make a difference. The scope of our research ranges from individual candidates to the larger national political environment.
Due to limited resources, NFIB is not able to be involved in every race; instead we focus our efforts in select states and districts. Key races, as determined by NFIB, are the political campaigns whose outcomes hold the largest stake for small business.
Over the years, NFIB has grown and developed its political and grassroots programs to be among the most effective and recognized in the business community. Our history of success has made NFIB’s support highly sought after by candidates at all levels of government because they recognize that NFIB’s grassroots network is the key to a successful campaign.
Educating small business owners and their employees is one of the top priorities at NFIB. It is especially important in heavily contested races, to cut through the clutter and educate and activate the small business voting bloc, by providing timely, non-partisan and accurate voter information. Throughout the election cycle, we provide a comprehensive series of direct voter communications to our members that include where candidates stand on the issues that affect their bottom line, suggestions on how to speak to your employees about elections, and issue briefs.
NFIB understands that running a business is demanding and can prevent members from becoming as involved in politics as they would like. That is why NFIB places a major emphasis on helping business owners register to vote, as well as, making sure their registration information is up-to-date. Furthermore, early voting is an incredibly helpful way for busy small business owners to make their voice heard without being constrained to vote on one single day. We place a special emphasis on informing members about early and absentee voting deadlines.
Since its founding in 1943, NFIB has been a grassroots driven organization. We continue to believe that it is the power of individual members, who come together as a whole, that has the largest impact on the elections and policies that affect small business. NFIB emphasizes grassroots mobilization in key races through get-out-the-vote member communications, coordinating volunteer opportunities with endorsed candidates, and deploying NFIB staff to work directly with members, in key states and districts, in the lead up to Election Day.
NFIB recognizes that small businesses are the backbone of our economy, and in some highly competitive races NFIB extends our advocacy to a much larger audience through mass media campaigns. We have extensive experience with reaching like minded voters through broadcast, online advertising, cable, radio, and newsprint.
In addition to our grassroots and other political advocacy efforts, NFIB provides direct assistance to endorsed candidates. Through the SAFE Trust, NFIB provides financial support and creates opportunities for candidates to interact with our members. Additionally, NFIB acts as an educational resource for candidates who wish to further their understanding of small business issues.
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