Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

How to Make it Easier for Customers to Find Your Business

Posted On: February 09, 2017

Regardless of how your business markets and sells its goods or services, if a potential customer can’t find you, you don’t exist. Successfully communicating basic information about your business online is a simple but often overlooked necessity. In an increasingly digital, mobile, and competitive marketplace, it’s important that your business can be easily searched for and found. The good news is there...

7 Tips to Take Advantage of Valentine’s Day on Social Media

Posted On: February 06, 2017

Nearly any small business topic can be spun to fit Valentine’s Day. Take it from Mary Blackmon, who runs a farming lifestyle website called Farm Star Living. Two years ago, Blackmon wrote a guide called 10 Farms to Love for Valentine’s Day, listing farms that were offering events like special meals or dances. The guide allowed her to generate publicity and...

How to Bring Customers to Your Business with Photo-Worthy Store Displays

Posted On: January 27, 2017

Perusing elaborate window displays is an integral part of the shopping experience. Take the flagship storefronts in New York and London, like Bergdorf Goodman or Harrods. The displays are as much of must-see as the merchandise beyond the doors. Mesmerizing displays aren’t just for high-end brands, though. “It’s becoming more important to ensure that not just store windows but also interior design...

How to Know if Your Business Idea Is a Good One

Posted On: January 16, 2017

Every successful business started with an idea—a moment of excitement when someone realized they could turn an opportunity into a functioning, profitable entity. After that initial spark, though, it’s normal to have some questions of doubt—the gaps between an idea, a plan and an operating business can seem miles long. Studies have shown that a lack of knowledge about critical first...

How to Start a Business in the New Year

Posted On: December 23, 2016

With a new year starting, optimism is high, which makes this a perfect time to plan if you’re starting a new business. All businesses (and owners) are different, and there’s no clear-cut, easy path to starting a small business. If there was, a lot more people would be small business owners. It takes dedication, ambition, and a whole lot of planning. Still,...

Infographic: Consumers Reveal How They Feel About Small Business’ Use of Technology

Posted On: December 21, 2016

Incorporating technology into your business isn’t just an option for small businesses in the digital age—it’s a requirement.  A recent Time Warner Cable technology survey shows that a lack of web or digital presence can really negatively affect small businesses and lessen consumer confidence. Here are examples of how consumers view a business’ online and social presence, along with tips for how...

The Importance of Research in Marketing

Posted On: December 21, 2016

Content contributed by: Todd Rimer, President & CEO, Element212 LLC and NFIB Member The term “marketing” is the ability to put a specific message in front of your ideal customer that gets them interested and excited about your company’s products and services.  It is the act of pre-framing potential prospects and preparing them to buy from you before contact is even made....

Video: 3 Tips to Take Your Networking to the Next Level

Posted On: November 30, 2016

Tired of stale post-work cocktail hours or power lunch events that just won’t end? We don’t blame you. Networking can be arduous, but it doesn’t always have to feel like a chore. The three ideas below take a lot of the pain out of networking—and you might even end up having some fun.  ...

Checklist: What to Do Now to Get Your Taxes in Order

Posted On: November 23, 2016

For small business owners, year-end can signal a time of relief. Hopefully you’ll have a busy, successful fourth quarter, and spend some holiday time with family and friends. But year-end also means tax season is right around the corner. The good news? There’s still time to prepare and find ways to trim your tax bill. Getting your taxes in order in advance...

The 2016 Marketing Guide to Your Best Holiday Sales Yet

Posted On: November 21, 2016

There’s no time like the pre-holiday season for testing the use of new marketing tools and tactics.  “Facebook advertising is going to be a huge part of our holiday marketing strategy,” says Joe Brusca, the owner of BathVault, a bathroom fixture business in Lewes, Delaware. Brusca says not enough small businesses are taking advantage of the social network’s ability to target...

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