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About the Author

Andrew (Drew) C. Marshall is the Principal of Primed Associates,
an innovation consultancy. He lives in central New Jersey and works
with clients across the U.S. and around the world. He is a co-host of
weekly innovation-focused Twitter chat, #innochat; founder, host, and producer of Ignite Princeton; and a contributor to the Innovation Excellence
blog. He is also providing support for the implementation of the Design
Thinking for Scholars model with the Network of Leadership Scholars (a
network within the Academy of Management).

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