NFIB: This Saturday Shop Small, Boost the Economy
TRENTON (November 22, 2016) – Those planning to hit
the malls after Thanksgiving should also remember to visit local merchants for
their holiday shopping, said the National Federation of Independent Business
(NFIB) today.
“Not
only is the shopping experience on small business Saturday guaranteed to be
more civilized than Black Friday, but it allows shoppers to support the very
community that provides a vast majority of the jobs in our state,” said NFIB New Jersey state director, Laurie Ehlbeck. “We encourage everyone to take the time to shop small this Saturday; it’s a great
way to spend the post-holiday weekend.”
NFIB is a partner again this year with American Express in a
national campaign to promote Small Business Saturday, the day after
Black Friday and the traditional start of the holiday shopping season. For many
small businesses, the four weeks between Thanksgiving and Christmas are a
crucial period that could determine whether they are profitable for the year.
NFIB and American Express have collaborated on Small Business
Saturday since 2010. Last year, according to the post-holiday survey
released by NFIB and American Express, 95 million Americans reported shopping
at small businesses on Small Business Saturday, and they spent more than $16
billion, an increase of 14 percent from the previous year.
“Small Business Saturday is a very important day to recognize
small business owners. Our hope is that more people will not only participate
on Saturday but keep small businesses in mind throughout the year,” continued
Ehlbeck. “Those operating on Main Street are often staples of their communities
that sponsor everything from little league teams to school fundraisers;
Saturday is a wonderful opportunity to thank them for their continued support.”
