Small Business Saturday is November 30th this year
CONCORD, Nov. 25, 2019 – Small Business Saturday is this weekend, a time when people in towns across New Hampshire shop at locally-owned stores and restaurants to show their support for those hometown businesses. Special events and sales are planned on many Main Streets. It’s a boost for the small business owner at the beginning of the holiday shopping season.
“Shoppers may not realize all the good that comes from spending their hard-earned cash right in their own town, but the list of benefits that come from shopping at small local businesses are extensive,” said NFIB State Director in New Hampshire, Bruce Berke. “That money stays local and makes the community economically vibrant, keeping shops and restaurants open. It also results in more jobs for local people.”
American Express launched Small Business Saturday after the 2009 recession when many small businesses were struggling. Now in its 10th year, the day has become a national celebration and an opportunity for people to support the small, independent businesses that make their communities strong.
Last year, shoppers spent a record $17.8 billion at independent stores and restaurants on the Saturday after Thanksgiving, according to research by American Express and NFIB, the nation’s leading small business advocacy organization.
“If you are seeking a one-of-a-kind gift or a great meal that is locally sourced, you will find that at a small business,” added Berke. “Customer service is usually excellent. You may be interacting directly with the owner who wants to be sure their good reputation results in repeat business.”
Here is a list of reasons people may want to spend their hard-earned dollars at a small local business:
- Small businesses hire about half of all workers in every state, and they employ local people like your friends and neighbors.
- The dollars spent at small businesses are then spent by the owner and employees near to where they live, enriching your community.
- Local business owners often support neighborhood teams and charities with donations.
- You will find unique items for sale, or products particular to your area such as local artisan wares, locally sourced food items, or local sports team insignias on clothing.
- Shoppers get to know the people who make your community work and enjoy the experience. Not only that, you are likely to feel good about supporting local merchants.
“Small business owners take a risk when they launch their enterprise, and they face many odds,” said Berke. “Economic slumps or government mandates can make it hard to survive. But these entrepreneurs put in many hours and give it their all. It would be great if we could support them all year long.”
Consider visiting your local breakfast nook or grill, hair salon or barber, pet grooming business, gift shop, candy store, and more on Small Business Saturday.
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