Small Business Saturday a Big Deal for Main Street

Date: November 27, 2020

Main Street enterprises have never faced a more perilous future. A big tomorrow is needed

Contact: Bob Hallstrom, Nebraska State Director, [email protected]
or Tony Malandra, Senior Media Manager, [email protected]

LINCOLN, Neb., Nov. 27, 2020—The state director for Nebraska’s leading small-business association today asked for consumers to buy big this Small Business Saturday, November 28.

“No one has to be told how bad it is for our small businesses,” said Bob Hallstrom, Nebraska state director for NFIB, the state’s leading small-business association. “Everyone can see it in the businesses now closed for good, in the reduced hours of those businesses still tenuously open, and in the shrunken numbers of staff. A good Small Business Saturday in sales will not by itself reverse that, but it might be the margin of difference for businesses still hanging on.”

Hallstrom recommended five ways we can all help:

  • Check to see if local small businesses are open to in-person shopping, and pay them a visit if you feel comfortable (following applicable safety requirements, of course)
  • Call your favorite local merchants to place an order for curbside pickup or delivery
  • See if local small businesses are selling online by visiting their social media pages or websites
  • Buy gift cards/certificates from local small businesses for yourself or as gifts to others
  • Order takeout or delivery from local restaurants, either directly or through your favorite mobile app

Last year, Small Business Saturday eclipsed Black Friday and Cyber Monday in sales. While that is less likely to happen this year, making a special effort to support local merchants may be what keeps them in business this holiday season and into the New Year.


Begun by American Express in 2010 to spur small businesses out of the recession, the annual Small Business Saturday event has been a great financial boon for Main Street enterprises. According to the 2019 Small Business Saturday Consumer Insights Survey from American Express and NFIB and figures from Adobe Analytics, Small Business Saturday outperformed both Black Friday ($5.4 billion) and Cyber Monday ($9.2 billion).

Keep up with the latest on Nebraska small business at or by following NFIB on Twitter @NFIB_NE


For more than 77 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is a nonprofit, nonpartisan, and member-driven association. Since its founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit

233 South 13th St., Suite 700
Lincoln, NE 68501-0008
Twitter: @NFIB_NE

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