The holiday season is fast approaching and will be kicked off on Saturday, November 25, with what’s become known as Small Business Saturday. A day for celebrating the locally-owned shops and restaurants that keep our communities thriving, Small Business Saturday has taken on a life of its own, with shoppers spending nearly $18 billion last year.
We’re just three weeks away from Small Business Saturday. Here are some tips for retail and restaurant members to capitalize on this important day:
- Stay on top of your social media.Post early and often on your social media platforms promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
- Showcase merchandise that would make a great gift.Photograph and market items that would make the perfect gift for mom or a family member. Restaurants can offer Small Business Saturday specials and gift cards.
- Offer doorbusters.Drive shoppers to your store or website by offering exclusive deals at different times of the day.
- Partner with nearby businesses.There’s strength in numbers! Pool your resources to buy advertising to promote the neighborhood as a shopping destination. Or team up with other businesses by offering in-store promotions. For example, if someone buys a shirt at one store, tell them about the great deal on shoes at the shop next door.
- Don’t forget to tell your regular customers about Small Business Saturday.Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals.