Five Tips for a Successful Small Business Saturday

Date: November 12, 2018

NFIB working to fill Wyoming’s Main Street shops for November 24 event

FOR IMMEDIATE RELEASE
Contact: Tony Gagliardi, Wyoming State Director, 303-325-6243, [email protected]
or Tony Malandra, Senior Media Manager, 415-640-5156, [email protected]

CHEYENNE, Wyo., Nov. 12, 2018—Wyoming’s leading small-business association is spreading the word with its members and other Main Street entrepreneurs to prepare for Small Business Saturday, which this year will be November 24.

“Shopping at local businesses is as much about finding one-of-a-kind gifts as it is about economic development,” said Tony Gagliardi, NFIB’s Wyoming state director. “For each dollar spent in a local small business more than 70 cents remains in the local community compared with only 30 cents retained from a dollar spent in a big box store. I would much rather deal with the local owner than I would an individual without product knowledge or customer service skills often found in big-box stores”

Last year, U.S. shoppers spent nearly $13 billion at small, independent stores and restaurants the Saturday after Thanksgiving, according to a survey by NFIB and American Express. Ninety percent of consumers surveyed said Small Business Saturday has a positive impact on their communities. 

NFIB suggests ways shops and restaurants can make the most of Small Business Saturday:

  • Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily. 
  • Showcase the merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for dad or a great gift for the grandparents. Restaurants can offer Small Business Saturday specials and gift cards. 
  • Steal a page from the Black Friday playbook and offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering special deals at different times of the day. There’s no reason a small business can’t do the same thing. 
  • Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other businesses on in-store promotions. For example, if they buy a pair of shoes here, let them know they can save 10 percent on socks next door.
  • Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals. Download free “Shop Small” signs from www.americanexpress.com/us/small-business/shop-small/promote.  

NFIB is the state’s leading small-business association. To learn more, visit www.nfib.com/WY and follow @NFIB_WY on Twitter.

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For more than 75 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com.

NFIB Wyoming
P.O. Box 1890
Cheyenne, WY 82009
866-639-1846
NFIB.com/WY
Twitter: @NFIB_WY

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