Insights from the NFIB Small Business Legal Center and Research Center
In the new episode of the Small Business Rundown podcast, host Adam Temple sat down with Beth Milito, executive director of the NFIB Small Business Legal Center, and Holly Wade, executive director of the NFIB Research Center, to discuss a series of tips to set small businesses on a path for success this year.
Throughout the pandemic, Holly and Beth helped small business owners navigate financial relief and recovery programs by leading webinars that reached thousands of small business owners. The tips shared by Holly and Beth were based on their monthly research into small business economic trends and the questions they received from small business owners during webinars on topics including taxes, regulations, compliance, and COVID-19 recovery assistance.
The monthly webinar series hosted by the Small Business Legal Center continues to offer tools for small business owners looking for tips on hiring, wages, taxes, regulations, compliance, and more. “We just had a webinar earlier this month with [small business expert] Cliff Ennico who talked about selling anything. He shared marketing tips: how to market your [business], both to customers and to employees. Creating a positive and welcoming business is imperative these days, not only to attract new employees but to attract and keep new customers,” Beth said before going into Cliff’s tips.
Meanwhile, the NFIB Research Center conducts research on the problems, priorities, and economic trends in the small business economy every month, hearing from NFIB members on the challenges they’re facing and the opportunities they may be able to take advantage of for their small business. “For this podcast, I have a few tips that might be helpful for small business owners to refresh and think through the financial aspects and what they might look forward to as far as, for instance, somebody at their local bank reviewing what their financial position is when you want to make a significant capital investment into their business,” Holly said.
In the podcast episode, Holly and Beth also touched on steps from marketing and employee retention in a tough labor market to financial and operational best practices and tools like the Employee Retention Tax Credit.
