Same-Store Restaurant Sales Post Solid Gain In October

Date: November 10, 2014

Numbers Suggest Strong Q4

newest edition of the Restaurant Industry Snapshot from TDn2K’s Black Box
Intelligence and People Report shows that same-store restaurant sales rose 2.8
percent during October, an improvement over September’s growth rate of 2.1
percent. In addition, the report showed that the restaurant industry notched a
0.4 increase in the same-store traffic measure, the first gain since early
2012. Victor Fernandez, executive director of insight and knowledge for TDn2K,
said, “2014 has become a good year for the restaurant industry when it comes to
same-store sales.” He added, “Excluding January and February, when we
experienced abysmal sales and traffic results due to the severe winter storms,
we have posted positive same-store sales growth seven out of the eight months
following February 2014. The growth rate was very tepid at the beginning of the
year, but it has definitely picked up since mid-summer. In fact, rolling
three-month same-store sales growth was a healthy 2.2 percent during the period
between August and October.”

What This Means For Small Business:

While not all restaurants are small
businesses, many are – and a pickup in sales following the weak start to the
year suggests that better times might be ahead.

Additional Reading:

The Nation’s Restaurant News reports on the data,
while WCSC-TV posts TDn2K’s release on it website.

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