NFIB urged shoppers to support small, independent businesses while saving on back-to-school and preparedness items during the commonwealth’s recent sales tax holiday

From Friday, Aug. 1, through Sunday, Aug. 3, qualifying purchases including school supplies, clothing, footwear, hurricane preparedness items, and select Energy Star and WaterSense products were exempt from sales tax.

NFIB used the opportunity to remind Virginians of the importance of shopping small.

“This weekend was a chance for Virginia families to save money and support the small businesses in their communities,” said NFIB State Director Julia Hammond. “Local businesses are the heart of Virginia’s economy. They create jobs, help fund schools, and give back through donations and sponsorships.”

NFIB emphasized that shopping locally has a lasting economic impact. For every dollar spent at a small business, approximately 67 cents stays in the commonwealth, and another 50 cents is generated through employee wages and local supplier purchases.

“That kind of reinvestment strengthens our communities,” Hammond said. “Shopping at small businesses keeps dollars circulating close to home, which supports jobs and fuels additional growth.”

This year’s tax holiday came as many small businesses in Virginia continued to face economic uncertainty. According to NFIB’s latest Small Business Economic Trends report, the national Small Business Optimism Index dipped slightly in June to 98.6, just above its 51-year average. Top concerns include taxes, excess inventory, and unpredictable consumer demand.

“By choosing to shop local during the sales tax holiday, Virginians made a real difference,” Hammond said. “When we support small businesses, we’re investing in our neighbors, our communities, and our future.”