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November 15, 2022
5 Ways to Succeed on Small Business Saturday
- Stay on top of your social media. If you’re on Facebook, Twitter, Instagram, TikTok, or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
- Showcase merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for Mom or the grandparents, for example. Restaurants can offer Small Business Saturday specials and gift cards.
- Offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering exclusive deals at different times of the day. There’s no reason small businesses can’t do the same thing.
- Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other merchants on in-store promotions. For example, if someone buys an antique clock at your shop, remind them to grab lunch or dinner at the pizza shop down the street.
- Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for exclusive deals.
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