NFIB webinar guest expert offers tips and tools for creating a business website
As small business owners face economic recovery challenges like inflation and staffing shortages, NFIB’s latest webinar focused on one controllable part of business operations: the small business website. The May 4 webinar titled Essentials of an Effective Business Website featured Dale Shadbegian, CEO of Cape & Plymouth Business Media. With more than 25 years of web design and marketing experience, Shadbegian has dedicated his career to helping businesses with digital marketing.
Shadbegian built his first website in 1996 and has built about 400 since then. “I wanted to help small to medium size businesses use technology, and use tools, and use these platforms, and really help them take their business to a new level,” Shadbegian explained.
He listed four pillars he uses while creating an effective website:
- Positioning and Goal Setting
- Best Practices
- Creativity
- Sanity
“What’s going on in your brain and your business, and your customer and your inner circle, they’re going to be a great analytic for what you should be using,” Shadbegian said. “What might not work for you, and what might work.”
Shadbegian also expressed the importance of having a secure website. “Make sure your site is backed up, no matter where it is. Make sure you’re on a great host because security is going to be a huge part of your website. You do not want to get hacked; it is going to be a nightmare for you.”
The webinar included a series of tips and best practices for layout and tools that draw audiences into a website. Shadbegian ended the webinar by looking at real-world examples of websites and going through what worked well or improvements that could be made. “You’ve spent time getting this user to your website, we want to make sure that they’re getting the best experience possible,” Shadbegian said.
NFIB’s next small business webinar will take place on Wednesday, June 1, at 12pm and will focus on what small business owners need to know about Employment Law. More information will be available soon to register for Employment Law 101: What Every Employer Needs to Know.
