The National Federation of Independent Business (NFIB), Nebraska’s leading small business advocacy organization, encourages shoppers to support small businesses on November 29, 2025.

“Just as every kernel matters in a good harvest, every dollar spent locally matters in Nebraska,” said NFIB Nebraska State Director Ryan McIntosh. “We must support the grit and passion of our small businesses this Saturday – and every day.”

According to October’s NFIB Small Business Optimism report, a net negative 13% of all small business owners (seasonally adjusted) reported higher nominal sales in the past three months, down 6 points from September. Small Business Saturday presents an opportunity to boost sales and the overall economy.

Small Business Saturday began in 2010 to help local shops and restaurants bring in more customers after the Great Recession. Last year, shoppers spent an estimated $22 billion at locally owned businesses nationwide. Every purchase made on November 29th sends a powerful, localized investment directly into the heart of our communities.