VIDEO: NFIB’s Holly Wade Discusses Small Business Optimism on NYSE Live
VIDEO: NFIB’s Holly Wade Discusses Small Business Optimism on NYSE Live
August 14, 2025
Expectations for better business conditions improve among small business owners
WASHINGTON, D.C. (Aug. 14, 2025) – NFIB Research Center Executive Director Holly Wade joined Ashley Mastronardi on NYSE TV to discuss NFIB’s latest research findings and the state of the small business economy.
Wade shared data from NFIB’s July SBET survey to highlight the improving sentiment among Main Street businesses, in particular due to improved expectations for business conditions and the permanence of the 20% Small Business Deduction. Wade also outlined the top challenges facing small business owners, such as increasing uncertainty and the challenging labor market.
Watch Wade’s interview here:
“The small business owners that we surveyed in July were a bit more optimistic than they have been. We saw a decent increase in our Index, largely related to a shift in small business owners expecting business conditions to improve over the next six months. [We had seen] a bit of a decline in that question within the Index, but that improved substantially in July…one of the big drivers was the [inclusion of the Small Business Deduction in the passage of the One Big Beautiful Bill Act], and their ability to now focus on operating their business and dealing with some of the price increases and not having to anticipate a tax increase at the end of the year.
“On the uncertainty front…there was a large shift in those who previously said it was a bad time to expand moving to ‘Uncertain/I’m not really sure,’ who are sort of sitting around waiting to see how things develop. So, that was the major shift on the Uncertainty Index. It’s been elevated for a number of years but we did see quite a jump in the July data.
“We’ve seen just shy of a third of our members say that either labor quality or the cost of labor are their biggest issues in operating their business. And that’s been a pervasive issue since around 2016-2018 – where we really saw a ramp up in business owners having issues related to retaining qualified workers, finding qualified applicants, and then, more recently, the increase in…cost pressures [cause by] competing on the compensation level. This has increased in severity, but it’s a problem that we’ve seen across the board for a number of years now.
“Eleven percent this past month said that inflation is their biggest problem, and that’s a huge decline from the average over the last number of years, which has been hovering around 23%…And also we’re below the average on those that plan to increase their prices and those who actually increased prices. So, that part of business operations has eased up quite a bit and that’s been a huge relief for a lot of small business owners.”
NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.
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