WASHINGTON, D.C. (May 12, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, released new TV ads today urging Congress to prioritize making the expiring 20% Small Business Tax Deduction permanent and prevent a massive tax hike on 9 out of 10 small businesses. The TV ads are a continuation of NFIB’s multi-year campaign to make the 20% Small Business Tax Deduction permanent.

The new TV ads spotlight NFIB members sharing in their own words how the 20% Small Business Deduction has empowered them to grow, hire, and invest in their own small businesses, along with the consequences should Congress fail to act. Timed to coincide with key moments in the legislative calendar in coming months, NFIB will feature TV and digital ads reaching Washington, DC and key markets across the country.

You can watch the TV ads here and here.

“These new TV ads reflect what we’ve heard from NFIB members across the country,” said NFIB President Brad Close. “Over the last seven years, America’s small businesses and their employees have experienced firsthand the value of the 20% Small Business Tax Deduction. As Congress tackles significant legislation, it is vital that essential small business provision remains a priority. Small businesses are growing, hiring, and reinvesting in their communities – but that is all at risk if the deduction is allowed to expire at the end of this year. These ads make clear the stakes of this legislative debate.”

The ads, which start today, will run across the country and include an initial emphasis on nearly two dozen congressional districts. They call on lawmakers to make the 20% Small Business Deduction permanent and highlight Members of Congress who support small businesses.

These ads underscore the critical role small businesses play in the U.S. economy and highlight the widespread support for the deduction across the small business community. It also demonstrates NFIB’s ongoing commitment to ensuring the voices of small business owners are heard in Washington.

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For over 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses, and remains so today. For more information, please visit nfib.com.