November 25, 2025
NFIB encourages shoppers to support Main Street this upcoming holiday season
The National Federation of Independent Business (NFIB), Vermont’s leading small business advocacy organization, encourages shoppers to support local small businesses this Small Business Saturday and throughout the holiday season. Small Business Saturday will take place on Saturday, November 29th, the Saturday after Thanksgiving.
“Vermont is a small business state, and the holiday season is a crucial time for supporting Main Street,” said John Reynolds, NFIB Vermont State Director. “Ninety-seven percent of all businesses in Vermont have fewer than 20 employees. When Vermonters shop local, it keeps more of their hard-earned money in their community and helps these businesses thrive.”
As reported in NFIB’s October Small Business Economic Trends report, a net negative 13% of all small business owners (seasonally adjusted) reported higher nominal sales in the past three months, down six points from September.
NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.
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