The National Federation of Independent Business (NFIB), North Dakota’s leading small business advocacy organization, encourages shoppers to support small businesses on November 29, 2025.

“North Dakota is strong and resilient, and so are our small business owners,” said NFIB North Dakota State Director Don Larson. “Show your appreciation for their independent spirit on Small Business Saturday and invest in the heart of our communities.”

According to October’s NFIB Small Business Optimism report, a net negative 13% of all small business owners (seasonally adjusted) reported higher nominal sales in the past three months, down 6 points from September. Small Business Saturday presents an opportunity to boost sales and the overall economy.

Small Business Saturday began in 2010 to help local shops and restaurants bring in more customers after the Great Recession. Last year, shoppers spent an estimated $22 billion at locally owned businesses nationwide. Every purchase made on November 29th sends a powerful, localized investment directly into the heart of our communities.