The holiday shopping season has once again arrived, and it is an important time to shop in our local communities. Small businesses are the lifeblood of our neighborhoods, not solely in terms of jobs and powering our economy, but in the character, value, and soul they bring to our Main Streets.

There are far too many empty storefronts, quiet downtowns, and struggling small businesses across New York State. Main Street is still grappling with elevated inflation, high utility costs, changing consumer habits, and other economic pressures. But there is a way consumers can help – by shopping and dining at local, independently-owned businesses right where we live and work. Sixty-seven cents of every dollar spent at a local small business is reinvested in the community, and small businesses support our local tax base, governments, and schools, while also enriching our communities. A staggering 90 percent of small business owners have financially supported community or civic groups, including youth sports leagues, community events, charities, and school programs. Small businesses support us, and we need to support them.

During this busy time of year, there is a temptation to order online from retail giants and big box stores for the sake of convenience, but we cannot and should not forget about our neighbors, friends, and family who own small businesses. The 15th annual Small Business Saturday is on November 30th, and it serves as a reminder for all of us to visit our Main Street businesses. Shop small and local this Saturday and the entire holiday season, or even better, the year ahead.

Ashley Ranslow
New York State Director
National Federation of Independent Business (NFIB)