Marketing is a rapidly changing and evolving industry, but there are several concepts small business owners can utilize to get a start as they put together their marketing strategy. Experts on the Small Business Rundown give tools and tips for ironing out a marketing strategy that works for your small business. 

Updating your marketing strategy is easier with the right tools, and an engaging website is essential for reaching your audience. Keeping your Google business profile accurate and current helps customers find your business and hours, boosting website traffic. 

Many business owners looking to grow their online presence struggle to reach the right customers. Identifying who could use your service and where to find them is critical to driving the engagement your business needs to start seeing results. To drive results that last, your marketing strategy must be manageable. Staying top of mind for consumers requires a consistent effort, so when they do need your service, they know where to look.    

Listen to the full episode of the Small Business Rundown for more marketing tips.