Marketing your small business is crucial for finding potential job candidates. The Small Business Rundown provides tips for hiring and retaining qualified workers in the tight labor market.

As small businesses compete with their larger corporate counterparts to hire and retain great employees, it can be challenging to offer a comparable benefits package, retirement option, or salary. While small businesses may have fewer resources, they do have greater flexibility for adjusting paid time off policies and advancement opportunities where an individual worker’s input makes a much bigger difference, which can be a huge benefit in retaining quality employees.

When hiring, being active on job boards and social media, as well as creating internal incentive programs, can help generate interest in open positions. This episode offers research-backed insights into the current job market and expert strategies for finding qualified employees for open positions. 

The NFIB Small Business Legal Center recently hosted a webinar available on-demand with more information on hiring and retention. Listen to the full podcast episode for more information and catch up on other important small business topics with the Small Business Rundown podcast. New episodes are available every two weeks on Thursdays.