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Digital Advertising for Small Businesses: Developing a Marketing Strategy with Facebook and Google Ads

Digital Advertising for Small Businesses: Developing a Marketing Strategy with Facebook and Google Ads

Free Webinar

Wednesday, December 1, 2021, 12:00pm EST

NFIB’s Small Business Reset and Recovery Episode #4
Digital Advertising for Small Businesses:
Developing a Marketing Strategy with Facebook and Google Ads

Have you tried advertising on Facebook or Google to promote your business and stumped as to whether it’s worth the time and money? Or are you uncertain where to start online advertising? Is it a good investment or a waste?The reality: online marketing can work, or it can be a money pit with no return. Join digital marketing guru Donna Botti to learn how these advertising platforms work and how to plan a successful campaign.Can’t make this Webinar? Don’t worry! Register Now and we’ll email you an on-demand version!

You'll learn: 

  • How does digital advertising work?
  • What are the differences and similarities between the advertising platforms of Facebook and Google?
  • Do you have to pay? And what are the best free and low-cost options?
  • What is the difference between organic and paid traffic in search and social media?
  • What do you need to get started?
  • What are the elements of a successful campaign?

Speakers

Donna Botti
Owner, Delos Inc.
Donna Botti is the owner of Delos Incorporated located in Collegeville. Del…
Elizabeth Milito
Executive Director, Small Business Legal Center
Beth Milito is the Executive Director of NFIB’s Small Business Legal Cent…
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