In an interview with KSHB’s Ryan Gamboa, NFIB State Director Brad Jones encouraged viewers to shop small this holiday season and all year round.

“This is an opportunity for everyone to go out and thank the small businesses for doing what they do. I’m not talking about just being a business. I’m talking about the uniform sponsors for the Little League teams or sponsoring the 5Ks,” Jones said. “They’re getting hit up almost every day, if not every week, for a gift certificate donation, a silent auction for one a sports groups, high schools, and grade schools… they’re the kind of the glue that keeps communities together and keeps those uniforms on the kids.”

During the conversation, Jones also highlighted the uptick in optimism among on Main Street, according to NFIB’s most recent Small Business Economic Trends (SBET) report.

“We always look at the fourth quarter as being one of the most important for small business,” Jones said. “Inflation is one of the great hobgoblins of small business. It’s Econ 101. If you’re going to have to pay more for your products, you’re going to have to pay more for your labor. You push on the balloon, it’s got to come out somewhere.”

CLICK HERE to watch the full interview.