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October 31, 2023 Last Edit: June 5, 2025
November Is Here. Are You Ready for Small Business Saturday?
- Stay on top of your social media.Post early and often on your social media platforms promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
- Showcase merchandise that would make a great gift.Photograph and market items that would make the perfect gift for mom or a family member. Restaurants can offer Small Business Saturday specials and gift cards.
- Offer doorbusters.Drive shoppers to your store or website by offering exclusive deals at different times of the day.
- Partner with nearby businesses.There’s strength in numbers! Pool your resources to buy advertising to promote the neighborhood as a shopping destination. Or team up with other businesses by offering in-store promotions. For example, if someone buys a shirt at one store, tell them about the great deal on shoes at the shop next door.
- Don’t forget to tell your regular customers about Small Business Saturday.Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals.
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NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.
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