STATE:

Why NFIB

Take Action

Get Support

Stay Informed

Podcast Podcast

Careers Careers

Join Now

Home / News /

Five Tips to Help Colorado Shops and Restaurants Succeed on Nov. 26

November 14, 2022

Five Tips to Help Colorado Shops and Restaurants Succeed on Nov. 26

FOR IMMEDIATE RELEASE Contact: Tony Gagliardi, Colorado State Director, tony.gagliardi@nfib.org, or Tony Malandra, Senior Media Manager, anthony.malandra@nfib.org DENVER, Nov. 14, 2022—As chain stores and online retailers launch their holiday sales earlier and earlier in the season, Black Friday will not have the appeal it once did, but Small Business Saturday keeps getting bigger and bigger. This year, Small Business Saturday falls on Nov. 26. Last year, spending at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion, up 18% from $19.8 billion the year before and a substantial increase from the $19.6 billion spent in 2019, according to a survey by American Express and the National Federation of Independent Business (NFIB). “Unique items, product expertise, and customer service are three things only found in your local small businesses,” said Tony Gagliardi, Colorado state director for NFIB. “This is the time of year to familiarize yourself with the small businesses in your community, if you haven’t already. They could use the support.” Small Business Saturday began in 2010 when many Main Street businesses were struggling to recover from the Great Recession. Since then, it has become one of the biggest shopping days of the year, an opportunity for people to support the small, independent businesses that make their communities healthy. Here are some of the ways shops and restaurants can make the most of Small Business Saturday:

Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
Showcase merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for mom or grandparents, for example. Restaurants can offer Small Business Saturday specials and gift cards.
Offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering exclusive deals at different times of the day. There’s no reason a small business can’t do the same thing.
Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other merchants on in-store promotions. For example, if someone buys a shirt at one shop, tell them about the great deal on shoes next door.
Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for exclusive deals.

Keep up with the latest Colorado small-business news at www.nfib.com/colorado or by following NFIB on Twitter @NFIB_CO or on Facebook @NFIB.CO ### For nearly 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is a nonprofit, nonpartisan, and member-driven association. Since its founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com. NFIB Colorado 1700 Lincoln Street, 17th Floor Denver, CO 80203 303-860-1778 www.nfib.com/colorado Twitter: @NFIB_CO Facebook: NFIB.CO

Topics:

Uncategorized

State:

Colorado

Get to know NFIB

NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.

Learn More

April 29, 2026

Senate Advances Bill to Eliminate Credit Card Swipe Fees on Sales Tax

SB 134 provides relief to Main Street by eliminating swipe fees on sales tax.

April 29, 2026

NFIB’s Greg Moreland Named to City & State’s 2026 Pennsylvania Power 100 List

The annual list highlights top influential people.

April 28, 2026

Colorado General Assembly Sends Regulatory Relief to Governor’s Desk

Colorado small business community applauds passage of SB 137, which improves how state agencies review their existing regulations

United States Capitol East Facade at angle

April 27, 2026

Small Businesses Oppose Sweeping Unionization Bill in Congress

WASHINGTON, D.C. (April 27, 2026) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, sent let…

Five Tips to Help Colorado Shops and Restaurants Succeed on Nov. 26

Related Articles