Skip to content

Top Political Consultant Gives His Analysis of the Election and What’s Ahead

Top Political Consultant Gives His Analysis of the Election and What’s Ahead

December 7, 2020

Podcast: Tom Ross discusses how Prop. 15 was defeated, if Assembly Bill 5 can be stopped, and who the next Speaker of the U.S. House will be

His firm has had its hand stopping shakedown lawsuits, winning redistricting reform, pushing for open primary elections, and securing a two-thirds vote requirement to increase fees.

This election, Tom Ross, co-founder of campaign and public affairs powerhouse Meridian Pacific, helped engineer the defeat of Proposition 15, the split-roll property tax initiative that sought to undo the 40-year-old property tax protections put in place by Proposition 13.

For the past 25 years, Ross has worked to elect candidates, pass ballot measures, direct tens of millions of dollars in political giving, and solve complex government relations issues for associations and Fortune 100 companies. NFIB California invited him as a special guest for a podcast to discuss Prop. 15 and other issues and campaigns. Among the other things Ross and State Director John Kabateck discuss are:

  • The future of Assembly Bill 5, the law severely clamping down on independent contractors, now that Proposition 22, which freed delivery and app-based drivers from AB 5’s clutches, passed.
  • The surprising number of Republican congressional pick-ups in a hugely blue state.
  • Whether President Trump was a drag on the Republican ticket. (Ross thinks the opposite).
  • Who the next speaker of the U.S. House of Representatives will be in 2020 (Hint: another Californian).

As for Prop. 15, Ross says, “We were successful in beating Prop. 15 largely because of the diverse coalition we were able to build … We positioned this campaign on two levels. We made this about small-business owners … No. 2 we wanted to diversify the coalition so it actually looked like California … The third piece of this is we wanted even more diversity so we went out and had conversations with groups like the NAACP who came on board in opposition to the measure.”

Click the graphic below to listen to the 32-minute podcast, and click here to listen to all previous NFIB California podcasts.

Get to know NFIB

NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.

Receive our newsletter and email notification
Knowledge is power. Let us help you stay informed with breaking legislative news, regulatory updates, business tips, and more.

Related Articles

Table titled 'Small Business Optimsim Index Components', April 2026, showing three columns: Index Component, Seasonally Adjusted Level, and Change from Last Month. Rows list components like Plans to Increase Employment (net) 13% (+1), Plans to Make Capital Investments 17% (+1), Plans to Increase Inventories (net) -2% (+3), Expect Economy to Improve (net) 4% (-7), Expect Real Sales Higher (net) 3% (-4), Current Inventory-too low (net) -2% (+3), Current Job Openings 34% (+2), Expected Credit Conditions (net) -4% (+1), Good Time to Expand 7% (-4), Earnings Trends (net) -19% (+6). Footer shows the NFIB logo and URL NFIB.com/SBET.
Related
May 12, 2026
California Comment on Latest Small Business Optimism Index
The state has erected some barriers to Main Street solvency that other states have not
Read More Read More
Man in a plaid suit and red tie in front of a large screen showing a capitol dome and NFIB banner, likely presenting at a conference.
Related
May 11, 2026
NFIB California Main Street Minute, May 11-15
Ballot initiative update. Successful Leadership Day highlights busy week
Read More Read More
Three professionals posing beside an NFIB banner reading 'The Voice of Small Business' in an ornate indoor lobby.
Related
May 8, 2026
2026 NFIB California Leadership Day a Big Success
Members delivered the small business message to a bipartisan group of lawmakers
Read More Read More
Line chart of net hiring plans: percent of firms increasing vs decreasing hiring, 1970–2020, average 11% (quarterly and monthly data).
Related
May 8, 2026
California Comment on NFIB’s Latest Jobs Report
Labor market slips a bit without losing its balance
Read More Read More

© 2001 - 2026 National Federation of Independent Business. All Rights Reserved. Terms and Conditions | Privacy Policy | Accessibility