FOR IMMEDIATE RELEASE
Contact: Anthony Smith, NFIB Oregon State Director, anthony.smith@nfib.org
or Tony Malandra, Senior Media Manager, anthony.malandra@nfib.org

SALEM, Ore., Jan. 13, 2026—From Anthony Smith, state director for NFIB in Oregon, on today’s release of the latest NFIB Small Business Optimism Index, showing a rise of 0.5 points in December to 99.5 and remaining above its 52-year average of 98. An increase in those expecting better business conditions primarily drove the rise in the Optimism Index. The Uncertainty Index fell 7 points from November to 84, the lowest reading since June 2024.

“Small business owners are expecting better business conditions and experiencing less uncertainty, resulting in a welcome uptick in optimism. And here in Oregon, small businesses are breathing a sigh of relief now that the governor has officially scrapped her plans to raise transportation taxes following a highly successful volunteer signature gathering campaign, aided by the efforts of countless small business owners, that put her special session tax and fee increases on pause.

“But increased optimism could be short-lived for Oregon’s small businesses. State lawmakers are coming back to Salem next month for the 2026 legislative session and they’re already talking about raising taxes on small businesses by disconnecting from key provisions of federal tax law that help small businesses and spur on economic activity.”

From NFIB Chief Economist Bill Dunkelberg

“2025 ended with a further increase in small business optimism. While Main Street business owners remain concerned about taxes, they anticipate favorable economic conditions in 2026 due to waning cost pressures, easing labor challenges, and an increase in capital investments.”

Highlights from the Latest NFIB Small Business Optimism Index

• The net percent of owners expecting better business conditions rose 9 points from November to a net 24% (seasonally adjusted), contributing the most to the rise in the Optimism Index. This was the first increase since July.
• When asked to evaluate the overall health of their business, 9% rated it excellent (down 2 points), 54% rated it good (up 1 point), 34% rated it fair (up 4 points), and 3% rated it poor (down 2 points).
• Twenty percent of small business owners reported taxes as their single most important problem, up 6 points from November and ranking as the top problem. This is the highest reading since May 2021.

New Podcast

In conjunction with the December report, NFIB also released a new episode of the “Small Business by the Numbers” podcast. This is the NFIB Research Center’s new podcast where Holly Wade, the Executive Director of the NFIB Research Center, and Peter Hansen, Director of Research and Policy Analysis, discuss the data, stories, and economic conditions affecting small businesses nationwide.

NFIB’s monthly Small Business Optimism Index is the gold standard measurement of America’s small business economy. Used by the Federal Reserve, Congressional leaders, administration officials, and state legislatures across the nation, it’s regarded as the bellwether on the health and welfare of the Main Street enterprises that employ half of all workers, generate more net new jobs than large corporations, and gave most of us the first start in our working life. The Optimism Index (aka Small Business Economic Trends report) is a national snapshot of NFIB-member, small-business owners not broken down by state. NFIB members span the complete spectrum of small and independent businesses—from sole proprietorships to firms with hundreds of employees—across all industries and sectors.

Keep up with the latest Oregon small business news at www.nfib.com or on X at @NFIB_OR

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For over 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is a nonprofit, nonpartisan, and member-driven association. Since its founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com.

National Federation of Independent Business
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