FOR IMMEDIATE RELEASE
Contact: Michael Iosua, Hawaii State Director, miosua@mkadvocacy.com
or Tony Malandra, Senior Media Manager, anthony.malandra@nfib.org

HONOLULU, Jan. 13, 2026—From Michael Iosua, state director for NFIB in Hawaii, on today’s release of the latest NFIB Small Business Optimism Index, showing a rise of 0.5 points in December to 99.5 and remaining above its 52-year average of 98. An increase in those expecting better business conditions primarily drove the rise in the Optimism Index. The Uncertainty Index fell 7 points from November to 84, the lowest reading since June 2024.

“It was good to see the last Small Business Optimism Index of 2025 end on a somewhat positive note. Not too far back in the minds of Main Street business owners was the relief they felt about the 20% Small Business Deduction being made permanent instead of being allowed to expire at the end of last month.”

From NFIB Chief Economist Bill Dunkelberg

“2025 ended with a further increase in small business optimism. While Main Street business owners remain concerned about taxes, they anticipate favorable economic conditions in 2026 due to waning cost pressures, easing labor challenges, and an increase in capital investments.”

Highlights from the Latest NFIB Small Business Optimism Index

• The net percent of owners expecting better business conditions rose 9 points from November to a net 24% (seasonally adjusted), contributing the most to the rise in the Optimism Index. This was the first increase since July.
• When asked to evaluate the overall health of their business, 9% rated it excellent (down 2 points), 54% rated it good (up 1 point), 34% rated it fair (up 4 points), and 3% rated it poor (down 2 points).
• Twenty percent of small business owners reported taxes as their single most important problem, up 6 points from November and ranking as the top problem. This is the highest reading since May 2021.

New Podcast

In conjunction with the December report, NFIB also released a new episode of the “Small Business by the Numbers” podcast. This is the NFIB Research Center’s new podcast where Holly Wade, the Executive Director of the NFIB Research Center, and Peter Hansen, Director of Research and Policy Analysis, discuss the data, stories, and economic conditions affecting small businesses nationwide.

NFIB’s monthly Small Business Optimism Index is the gold standard measurement of America’s small business economy. Used by the Federal Reserve, Congressional leaders, administration officials, and state legislatures across the nation, it’s regarded as the bellwether on the health and welfare of the Main Street enterprises that employ half of all workers, generate more net new jobs than large corporations, and gave most of us the first start in our working life. The Optimism Index (aka Small Business Economic Trends report) is a national snapshot of NFIB-member, small-business owners not broken down by state. NFIB members span the complete spectrum of small and independent businesses—from sole proprietorships to firms with hundreds of employees—across all industries and sectors.

Keep up with the latest Hawaii small business news at www.nfib.com or by following NFIB Hawaii on X @NFIB_HI.

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For over 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is a nonprofit, nonpartisan, and member-driven association. Since its founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com.

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