The National Federation of Independent Business (NFIB), South Dakota’s leading small business advocacy organization, encourages shoppers to support small businesses on November 29, 2025.

“South Dakota’s small businesses are the backbone of our communities,” said NFIB South Dakota State Director Jason Glodt. “They invest in our towns, our schools, and our little league sports. This Saturday, let’s give back to our small businesses and choose to shop local to ensure the American Dream thrives right here on our prairies.”

According to October’s NFIB Small Business Optimism report, a net negative 13% of all small business owners (seasonally adjusted) reported higher nominal sales in the past three months, down 6 points from September. Small Business Saturday presents an opportunity to boost sales and the overall economy.

Small Business Saturday began in 2010 to help local shops and restaurants bring in more customers after the Great Recession. Last year, shoppers spent an estimated $22 billion at locally owned businesses nationwide. Every purchase made on November 29th sends a powerful, localized investment directly into the heart of our communities.