The National Federation of Independent Business (NFIB), Minnesota’s leading small business advocacy organization, encourages shoppers to support small businesses on November 29, 2025.

“Shopping small on November 29th keeps our neighborhoods and local economy thriving, from the Twin Cities to the Iron Range,” said NFIB Minnesota State Director Jon Boesche. In Minnesota, Main Street businesses are the lifeblood of our economy, accounting for over 99% of the businesses in the state and employing 1.3 million Minnesotans, according to the Small Business Administration.”

According to October’s NFIB Small Business Optimism report, a net negative 13% of all small business owners (seasonally adjusted) reported higher nominal sales in the past three months, down 6 points from September. Small Business Saturday presents an opportunity to boost sales and the overall economy.

Small Business Saturday began in 2010 to help local shops and restaurants bring in more customers after the Great Recession. Last year, shoppers spent an estimated $22 billion at locally owned businesses nationwide. Every purchase made on November 29th sends a powerful, localized investment directly into the heart of our communities.