New NFIB Problems & Priorities Highlight Wisconsin Small Business Concerns

August 14, 2024 Last Edit: June 5, 2025

Study Conducted Every Four Years Measures 75 Critical Topics Among Small Business Owners

New NFIB Problems & Priorities Highlight Wisconsin Small Business Concerns

The National Federation of Independent Business (NFIB) released the 11th edition of its quadrennial report: Small Business Problems and Priorities. First published in 1982, this report is issued every four years by the NFIB Research Center. The 2024 report is based on a nationwide survey of small business owners, providing a comprehensive guide to 75 issues and their impact on Main Street. “For the last four years, small business owners have struggled with historic inflation, tax pressures at all levels of government, and uncertainty of what’s going to happen next,” said Holly Wade, Executive Director of the NFIB Research Center. “This survey helps the public understand the issues affecting the small business sector. Small businesses employ nearly half of the private sector workforce, and this publication makes clear where lawmakers should focus their attention to strengthen Main Street and every community in which they operate. Despite the headwinds and economic challenges, small business owners are working hard to create new jobs and grow their businesses, but the threat of rising costs, taxes, and uncertainty gives Main Street pause.” ”Small businesses continue to struggle with historic inflation, tax pressures, and uncertainty, which have significant implications for Main Street businesses and our local communities,” said NFIB State Director Bill G. Smith. “This important report underscores the need for targeted legislative action that will help small businesses keep their doors open. Wisconsin lawmakers must make pro-small business legislation a top priority and address the immediate needs and concerns of our state’s small business owners.” Key findings include: Cost Pressures Fuel Small Business Concerns – Unchanged since 1986, the “Cost of Health Insurance” remains the number one chronic issue for small business owners. – The “Cost of Supplies/Inventories” moved up in importance from ranking 12th in 2020 to its current second place ranking – a direct result of historic inflation over the last two years. o The percentage of owners who find it a critical problem increased from 9 percent in 2020 to 20 percent in 2024. – The “Cost of Natural Gas, Propane, Gasoline, Diesel, Fuel Oil” is the 6th most severe problem cited by small business owners. Nearly one-in-four report it as critical. – Similarly, “Electricity Costs (rates)” is a top issue for small business owners, ranking 10th in 2024 and reported critical by 16 percent. – Increasing in importance from 2020, “Interest Rates,” topped the list by rising 43 positions from a rank of 56th in 2020 to 13th in 2024. Two of the Top-10 Problems are Tax-Related – The most severely ranked tax problem is “Federal Taxes on Business Income.” It ranks 4th, down one position from 2020. The Tax Cuts and Jobs Act benefited most small businesses but many still find their federal tax burden a critical problem. – A quarter of small business owners think it is a critical problem, 5 points higher than four years ago. – If Congress lets the Small Business Deduction expire at the end of 2025, it will result in a massive tax hike on small businesses and will likely exacerbate the federal tax issue. – “State Taxes on Business Income,” ranks as the second most severe tax issue. Twenty-two percent report it as critical, up from 19% four years ago. Uncertainty Dominates Top-5 Small Business Concerns – “Uncertainty over Economic Conditions” and “Uncertainty over Government Actions” both moved up in importance from 2020. – Small business owners rank “Uncertainty over Economic Conditions” as the 3rd most severe problem facing their business up from its ranking of 9th in 2020. o Twenty-two percent of small business owners report it as critical. – “Uncertainty over Government Actions” ranks 8th and is critical for 23%. – “Locating Qualified Employees” ranks 5th and is critical for 28%. The purpose of this publication is to offer a better understanding of which issues are most critical and of least importance for small business owners. This report will help state and federal lawmakers prioritize pro-small business legislation in the years ahead. The findings of this publication are based on the responses of 2,873 NFIB small business owners/members to a mail survey conducted from February through mid-April of 2024. Owners evaluated 75 potential business problems individually and assessed their severity on a scale of “1” for a “Critical Problem” to “7” for “Not a Problem.” An average for each problem was calculated and served as the basis for ranking or rank-ordering problems. To download NFIB’s 2024 Small Business Problems and Priorities report, please click here.

Topics:

Taxes

State:

Wisconsin

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