Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

NFIB's Small Business Startup Checklist

Posted On: March 08, 2016

If you’re thinking about starting a business, you may be feeling overwhelmed by all the to-do items – or unsure of how to begin! You don’t want to miss any crucial steps that could impact your business’ success, but you’re also excited about launching your business, connecting with customers and generating cash flow. NFIB understands the concerns and questions that arise...

Why “Smarketing” Is a Smart Idea

Posted On: March 07, 2016

According to inbound marketing company HubSpot, 87 percent of the terms that sales and marketing teams use to describe each other are negative—hardly the kind of rapport a small business owner wants to see among his or her employees. One possible way to bridge the divide: adopting a “smarketing” strategy. Smarketing aligns sales and marketing efforts to create not only a...

How the New Facebook Pixel Adds Power to Your Advertising

Posted On: February 15, 2016

Later this year, Facebook will eliminate its conversion tracking pixel, which allows advertisers to see what happens after someone clicks on their Facebook ad. Replacing the conversion tracking pixel is the Facebook pixel, a similar tool with expanded benefits for small businesses. We asked a Facebook marketing expert how small business owners can use the Facebook pixel to target so-called...

How to Connect Online with Local Customers

Posted On: February 08, 2016

Being small and independent has obvious benefits—like the ability to network locally and host community events. But to fully take advantage of being a local company, tap into some of the latest online tools. Here are the best options for small business owners to connect with local customers. Geo-Target Since most consumers get started online, combine SEO efforts and focused pay-per-click campaigns...

3 Tips for Successful Holiday Marketing

Posted On: December 23, 2015

Consumers spent more than $602 billion dollars last year between Halloween and Valentine’s Day, which means most businesses can expect to see an uptick in sales in the coming weeks. Here are three ways to set your business up for success with holiday marketing efforts. Don’t Underestimate Your Customer Base Consumers are savvier today than they’ve ever been. Most buy Google products, read...

Should Your Small Business Use a Personal Checking Account?

Posted On: December 11, 2015

You put everything you have into your small business — your time, your energy, your money. When life and work are intertwined, it might seem natural to use your personal checking account for business purposes. Business checking accounts are more expensive than personal checking accounts, requiring a larger minimum balance while offering fewer features and poor interest rates, according to WalletHub. WalletHub...

The Best of 2015: Top 10 Most Popular Business Infographics

Posted On: December 09, 2015

Whether the topic is productivity, the new chip credit cards or millennials, infographics tell a visual story in a way that words just sometimes can’t. Below are 2015’s most-read infographics on Plus, check out all of NFIB’s infographics. 1. Don’t Work Yourself to DeathSitting can kill you. Take the time to develop health work habits. 2. How Your Small Biz can...

Infographic: Facebook Best Practices

Posted On: November 18, 2015

Social media can be scary. It seems like it’s constantly changing, right? Well, that’s because it is. Here are some of the articles to help you get the most out of this essential marketing platform: 5 Steps to Better Facebook Posts How Facebook’s Newest Programs Can Help Small Biz Why Your Business Has to Pay to Play on Facebook Now Social Media for Small Biz...

A Guide to Merging Companies

Posted On: November 17, 2015

Whether you’re considering a horizontal merger (merging your small business with another company that provides similar services) or a vertical one (merging your company with a supplier, for example), mergers can be complicated – and, according to experts, up to 83 percent of mergers are unsuccessful. There are many reasons for businesses to merge, such as growth, diversification, synergy and eliminating...

5 Lessons Your Small Business Can Learn From Costco

Posted On: November 16, 2015

Costco’s warehouse club retail model relies on bargaining power to keep its prices low, and that isn’t exactly a viable strategy for a small business. Or is it? RELATED: 5 Crazy (Successful) Business Practices You Can Learn from Zappos 5 Surprising Business Lessons You Can Learn from Gene Simmons Jennifer Martin, owner of Zest Business Consulting in San Francisco, a firm that specializes...

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