Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

4 Ways to Give Your Business Card a Facelift

Posted On: August 16, 2011

Reprinted with permission First impressions are crucial, especially for small business owners. And while online networking has become more popular, nothing compares to the relationships you make face-to-face. Your business card is a timeless tool for promoting yourself and your company. But how can you distinguish yourself when everyone has one? Keeping your business card updated and on the...

3 Best Blogs for Startup Advice

Posted On: August 12, 2011

Launching your new business often feels like climbing a mountain, and information and advice can be like oxygen for your efforts along the way.   To help you breathe, we assembled a roundup of the best three blogs dishing out solid advice for you.  1. Up and Running The Scoop: This comprehensive resource covers every aspect of starting a company. From posts on accounting...

5 Ways to Use Text Messaging to Boost Sales

Posted On: May 10, 2011

Text message marketing is a low-cost way to get deals into your customers’ hands to drive sales. Texts are more convenient than email or print coupons, so it’s no surprise that they’re effective. Coupons sent via text message are redeemed eight times more often than those sent via email, says David Wachs, founder and president of Cellit, a mobile marketing...

Small Business Sales: 6 Strategies for Prospecting

Posted On: April 15, 2011

Finding customers for your small business starts with nailing down a good prospect list. After all, your sales and marketing efforts are lost if you try selling to a crowd that doesn’t want or need your services. But how do you find the people (or companies) who are most likely to buy from your small business? Here are six quick...

3 Tips for Running a Successful Contest to Promote Your Business

Posted On: April 06, 2011

Small businesses are always looking for new and creative ways to market themselves, and running a contest is a great way to increase brand awareness and increase customer loyalty. Here are three tips to remember for running a contest: Know what demographic you’re aiming for. Tina McCormack Beaty, senior director of C.Fox Communications, based in Silver Spring, Md., frequently runs contests for small...

6 Places to Use Storytelling in Promoting Your Business

Posted On: December 20, 2010

Storytelling—it’s not just for your kids’ bedtime. On the contrary, storytelling can be one of the most effective marketing tactics for your business, when promoted in the right medium. “Storytelling is what people remember. It gets them talking, and can inspire action and affinity,” says Carin Galletta of Ink Foundry, a marketing communications agency in San Francisco that relies on storytelling...

Beyond Excel: Managing Customer Information

Posted On: October 18, 2010

Customer information is the lifeline of small businesses. Lost customer names or contact information can directly translate to lost business and lost revenue. Many small businesses rely on Microsoft Excel as the go-to—or at least starter—tool for managing customer information. It’s affordable and user-friendly. But just as businesses can outgrow office or retail space, they can outgrow customer information...

The Pros and Cons of Crowdsourced Logo Design

Posted On: September 23, 2010

Any small business owner on a tight budget is looking for discounts, but as with any bargain, one must balance the benefits and drawbacks. One route small businesses are taking in an effort to save money and time is acquiring their logos from crowdsourced design competitions, such as 99 Designs. How it Works Small business owners submit an online...

Small Business and the GSA: 5 Things You Should Know

Posted On: September 22, 2010

Each year the federal government aims to award 23% of its contracts and purchases to small businesses. That’s a big chunk of change—U.S. government agencies are the world’s largest buyer of goods and services, spending about $425 billion annually, according to the SBA. They buy anything from office furniture and automobiles to consulting services and temporary staffing. In order to...

When It's Time to Incorporate Your Business

Posted On: September 10, 2010

Many entrepreneurs don’t know when to officially establish their business. Is it when they first get their business idea? Once they land a customer? Or the day they leave their 9-to-5 job? “My advice to people is that you should probably begin to incorporate as early in the start-up process as you can,” says Bradley Miller, a business attorney...

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