Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

Make the Final Four, the Super Bowl (and Other Events) Work for Your Business

Posted On: April 05, 2013

How to Leverage big sporting or other events to lure extra business Watching the Final Four roll into Atlanta or the Super Bowl into East Rutherford, it’s hard for any small business owner not to salivate. Millions of eyes are on the city, local citizens are energized. There’s just got to be a business opportunity in there. Fran Tarkenton thinks so. As...

Profitable Ways to Follow Up with Customers, Without Annoying Them

Posted On: April 01, 2013

From calling to writing notes to asking for input, strategic follow-up tactics can lead to more business down the road No business transaction should end once the receipt has been printed. A gracious follow-up contact goes a long way toward making a small business memorable, sowing seeds for a lasting relationship. The most successful follow-up contacts are those with the human touch....

Make a “Shop Local” Campaign Work for You and Your Neighbors

Posted On: March 14, 2013

Pooling marketing efforts in a major campaign can pay off big Big-box retailers, the Internet – both are factors that small businesses must fight against not only to survive, but also to thrive. That’s why some cities have launched “shop local” campaigns to help market their small businesses, which don’t always have the largest marketing budgets. Keep It Indie The four-square-mile city of...

3 Essential Steps to Adding Another Line of Income to Your Business

Posted On: March 07, 2013

Guest Post by Becky McCray Becky McCray shares more lessons useful for urban and rural business in the new book, Small Town Rules written with Chicago entrepreneur Barry Moltz. She also owns a liquor store and a cattle ranch in Oklahoma, in the U.S., and is a recognized expert in small business and social media. She publishes the popular website...

Why You Need to Read Those Negative Reviews

Posted On: February 12, 2013

Online reputation management means tracking positive news and guarding against negative news. At Country Meadows Retirement Communities, Mandi Block keeps a close eye on online consumer reviews. As vice president of advertising and communications, it’s up to her to safeguard the company’s online reputation. “In our industry, referrals are the No. 1 resource that our prospects seek out. That starts with family...

5 Cheap Marketing Ideas You May Not Have Considered

Posted On: February 04, 2013

Get outside, don’t be afraid to rebrand, and more. Looking for ways to boost your business that won’t cost you a fortune? Four small business owners share some of their best proven tips. 1. Get creative with re-branding. Atlanta-based public relations executive Tony Wilbert left a large national firm to found his own a little more than three years ago. Now he’s gone...

Small Businesses Share How They Boost Profits During the Holidays

Posted On: December 17, 2012

There are so many ways to boost profits during the holidays—from holiday-themed gifts and stocking stuffers to seasonal décor and in-store events—that narrowing your techniques can be the biggest challenge. For that last-minute holiday edge, consider these methods that have helped other small business owners: NFIB CAN HELP: Holiday Survival Guide for Small Business 1. Social Media Estelle Puleston, owner of Bristol,...

What Should I Give for a Holiday Bonus?

Posted On: December 13, 2012

  Boost morale and motivate employees with these tips for holiday bonuses. Holiday bonuses are a great way to reward and motivate employees, but deciding how to award the holiday bonus can leave small business owners with a lot of questions. How much should you give? Follow these tips to decide the best way to handle this yearly tradition. Reward top performers. It can...

3 Strategies to Determine Product Markup

Posted On: November 20, 2012

Before you set prices, consider these strategies to determine dollar amounts. Pricing your products is one of the most important—and tricky—decisions you’ll make as a small business owner. What if you price your product too high or too low? It doesn’t have to be as complicated as you might be making it. To help you ease your markup headaches, we asked Becky...

Do's and Don'ts of Direct Mail for Small Business

Posted On: July 30, 2012

Consider these best practices for sending direct mail to your customers. Many factors must come together to make direct mail campaigns succeed—the first of which is the decision whether to have one. Given the high costs of production and delivery, small business owners should start out feeling confident that this method of advertising will generate new leads.  So how do you know...

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