Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.
Strategies to cultivate loyalty among your base. Small business owners “spend so much time trying to get new customers,” laments Ramon Ray, a marketing and technology “evangelist” for both Chandler, Arizona-based Infusionsoft and Smallbiztechnology.com. Instead, he says entrepreneurs should spend their time (and, presumably, money) focusing on turning existing customers into loyal ones. After all, “it’s easier to sell to customers you...
In the days of Shakespeare, a rose by any other name might smell just as sweet. But in the business world, titles matter. For an entrepreneur or freelancer just starting out, the decision of what title to give yourself shouldn’t be taken lightly. After all, titles appear not just on business cards, but also in email signatures, on LinkedIn and other social media...
Sending mass email blasts, banking on big-dog retailers and other ways to get zero ROI About to embark on a marketing campaign? Great. How much money do you want to waste? Despite everything you’ve heard, the promises of email, website links and even the Amazon marketplace will fall flat if you don’t know how to work them properly. Here are five marketing strategies...
Beware! These mistakes will send buyers running for the exit. Business owners know that it’s all too easy to lose a customer. Potential buyers, even loyal shoppers, are ready to jump ship the moment you flub it. Need proof? ServiceSource polled more than 200 IT decision-makers about how they do business. Some 52 percent said they receive calls or emails from competitors...
Three ways food-based businesses can profit from Thanksgiving When it comes to holidays that push people to shop or otherwise spend money, none of them beat Christmas or its wintry cohorts. That doesn’t mean your small business can’t profit from this week’s holiday –even if it isn’t one that sells turkey and all the usual trimmings. Here’s how two businesses have tapped...
In honor of Veterans Day, NFIB presents a series of profiles featuring veterans who run successful small businesses. NFIB member Dennie Whitaker learned a lot about work stamina spending 12 to 16 hours at a time in a plane over Vietnam. Dennie Whittaker went the franchise route for a few years before launching Whittaker’s Accounting and Tax Services in Marshfield, Missouri....
In honor of Veterans Day, NFIB presents a series of profiles featuring veterans who run successful small businesses. NFIB member Kimberly Gillard honors her father’s military service by offering discounts to veterans. Though Kimberly Gillard has never served in uniform, she has an abiding respect for those who have, and she has taken pains to show that respect in...
In honor of Veterans Day, NFIB presents a series of profiles featuring veterans who run successful small businesses. Air Force vet and NFIB member Bob Burns traveled a winding professional road before launching his orthopedics business. At age 82, Bob Burns still leads Matrix Orthopedics, and he still recalls his Air Force days back in Korea. They call it the war...
Continuing our Veterans Day series, NFIB profiles member and Army vet Bob Dion Jr., who parlayed years of experience with structure and accountability into a successful trophy business. Bob Dion Jr. has left his military stint far behind him: He served in the dark years of 1967 to 1969 in the 82nd Airborne, and while he was glad to move on,...
In honor of Veterans Day, NFIB presents a series of profiles featuring veterans who run successful small businesses. We begin in Alaska, where NFIB member and Air Force vet John Baker takes to the outdoors with RV resort and fishing charters. For John Baker, business success grew out of personal passion. Even while still serving in the U.S. Air Force,...
NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.
Or call us today
1-800-634-2669
© 2001 - 2024 National Federation of Independent Business. All Rights Reserved. Terms and Conditions | Privacy
