Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.
The Small Business Owner: Rich Storm, photographer and owner of NY Photo NY in New York, New York The Book: Rich Habits: The Daily Success Habits of Wealthy Individuals, by Thomas C. Corley Why I Read It: Along with my photography business, I host three podcasts, and I was asked to be a guest on (Minnesota business coach) Lauri Flaquer’s podcast. The...
You never forget your first sale. Here, three small business owners share their stories—and the lessons learned. Michelle MacDonald Founder, Sweet Note Bakery – Philadelphia, Pennsylvania In September 2012, MacDonald, a baker, launched her small business that offered a niche product: gluten-free bagels. She brought her first samples to a local café. Intrigued, the owner “ordered three…three bagels, not cases. I was a...
What do the Cowardly Lion, Marilyn Monroe, Babe Ruth, William Shakespeare, Betty Boop, Mr. T and Jesus have in common? If your answer is “there are people who worship them to the point that they walk on water,” you’re almost correct. They float on water. That’s because they’re rubber ducks available at CelebriDucks.com, which sells them in the themes of food, movie...
With 70 billion pieces of information and media shared monthly on Facebook alone, the challenge isn’t creating online marketing material for your small business. It’s how to stand out from the crowd on social media. These three tips can help your business do just that, and boost customer awareness and search engine visibility—not to mention your bottom line. 1. Position yourself as...
In any job market, small business owners need top talent. “Little guys are competing for talent against the big guys,” says Jim Ice, founder and managing director of Jim Ice & Associates in Pittsburgh. What can help small business owners attract those skilled workers is a rock-solid employer brand, the way you present your company externally to potential hires and internally to...
If your business sells to other businesses or business professionals, then LinkedIn is an ideal sales tool. Because it’s the primary social network used by business professionals to network and stay abreast of industry topics, it’s where your customers are. Here are five ways LinkedIn can help you attract those customers to your small business right now. 1. Build Your Network If you...
She shoots! She scores! She barks? For nearly a decade, Soccer Collies has been entertaining audiences with nose-dribbling, soccer-playing dogs. Small Business Inspiration Founder and owner Mark Lukas was in his late thirties when he first saw a dog maneuver a soccer ball with the precision of a professional player. But it was a series of life-changing events in 2002—the death of his...
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