Why Your Small Business Might NOT Need a Full-Fledged Website

Date: May 03, 2016 Last Edit: September 07, 2016

Here are a few options for creating a low-cost, bare-bones Web presence.

You don’t need to exhaust your budget on an elaborate website. If your business doesn’t rely on e-commerce, chances are your customers (and potential customers) will only be visiting your site for the basics—hours, location, contact info.

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Here are three alternatives to an elaborate Web presence:

1. Facebook Only

The pros: It’s free, you can share all the pertinent information your customers need and you can offer updates as you would on your personal Face-book page. 

The cons: Facebook isn’t everyone’s go-to place for information about companies. Plus, Facebook is increasingly suppressing organic reach for brand posts. For small businesses, this means you’ll have to pay for more users to see your content. With a relatively small investment ($25 to $100), you can start to advertise your page to people who, based on their Facebook interests, are likely to follow your company. 

2. Landing Page Only

If you’re going to go with a scaled-down website home page, you’ll want to make sure you include the following: 

  • A strong professional photo, preferably customized for your business (i.e., not a stock photo)
  • Contact information 
  • Services offered
  • Hours 

 

3. Website Template Builders

 

If you’ve never built a website, it may seem like a daunting task. But there’s good news. Services like GoDaddy, Squarespace, doTemplate and Wix provide relatively low-cost options that walk you through the process and provide customizable templates. If you’re willing to take the time, you could become the master of your own Web domain in no time. 

RELATED: Does Your Business Need a Website if You Have a Facebook Page? 

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