Small Business Saturday has helped grow the small business movement, boosting not only holiday shopping but also year-round support.
In 2010, American Express launched Small Business Saturday to showcase the millions of small businesses in the United States and help communities thrive.
It’s estimated that Small Business Saturday has generated a total of $103 billion since the event began. In 2018, Small Business Saturday generated a record-high $17.8 billion in sales. And as total Small Business Saturday sales have grown, so has support from small business owners, community members, and lawmakers.
Here’s how Small Business Saturday has helped showcase small business owners and stimulate local economies.
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