"Ohio Protects" Multi-Media Outreach Initiative Begins

Date: June 03, 2016 Last Edit: June 15, 2016

Ohio Attorney General Mike DeWine has announced the launch of a new multi-media outreach initiative to increase Ohioans’ awareness of scams, fraud, and identity theft and how they can protect themselves. 
“Ohio consumers are targeted by scammers every day,” said Ohio Attorney General Mike DeWine. “We want to help Ohioans be more aware of how scams are often not all that obvious at first, and to give them tools to find out more information about how the Ohio Attorney General’s Office can help.” 
“Ohio’s businessmen and women work hard every day to serve their customers. When scammers and con artists prey on Ohioans, they not only take advantage of consumers, they also harm legitimate businesses who play by the rules. We are pleased to support the Ohio Protects initiative which will give Ohioans more information about recognizing scams and fraudulent activities,” said Andrew E. Doehrel, President and CEO of the Ohio Chamber of Commerce, and Roger Geiger, Vice President/Ohio Executive Director of the National Federation of Independent Business/Ohio (NFIB/Ohio).

The Ohio Attorney General’s Office receives more than 27,000 consumer complaints annually. To make sure more Ohio consumers know about scams and how the Attorney General’s Office can be a resource. The “Ohio Protects” campaign will feature a dedicated microsite, www.OhioProtects.org, which will help educate consumers on a variety of consumer protection topics, and also direct them to the Ohio Attorney General’s Office for additional help. 

Also, the “Ohio Protects” campaign will include three, 30-second videos that use humor to help convey messages about scams and fraud. Using the tag, “It’s never this obvious,” the videos highlight some of the more common scams and frauds targeting Ohioans including contractor fraud, computer repair scams, and IRS scams. They also alert Ohioans about how their personal information can be compromised, underscoring the importance of identity theft protection. 

The videos are on the Ohio Protects microsite http://www.OhioProtects.org/videos/. Closed captioning is available in English and in Spanish. The ads will run from June 6, 2016, through the end of the year in all of Ohio’s media markets, and will be seen on a variety of platforms. In addition, Internet banner ads featuring the same messaging will also be a feature of the campaign. 
The $2 million dollar effort is being funded by money secured through consumer protection settlements, not by taxpayer dollars. 

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