MORE SO THAN EVER, SHOPPERS PLANNING TO VISIT A SMALL BUSINESS THIS WEEKEND

Date: November 24, 2015

MORE SO THAN EVER, SHOPPERS PLANNING TO VISIT A SMALL BUSINESS THIS WEEKEND

MINNEAPOLIS
(November 24, 2015)–As small business owners across the nation gear up for Small Business Saturday this week, a record number of shoppers are making plans to
support their favorite local businesses. According to the fourth-annual Small
Business Saturday Consumer Insights Survey, released by the National Federation
of Independent Businesses (NFIB) and
American Express, supporting local small businesses continues to be a priority
for shoppers nationwide.

“The
concept of fighting over electronics a few minutes after finishing a holiday
meal is ridiculous. Thankfully, people are beginning to wise up and appreciate
the civilized experience of shopping small this weekend,” According to Mike
Hickey, NFIB Minnesota state director.

Small Business Saturday was created by
American Express in 2010 as a response to small business owners’ most pressing
need: getting more customers. Held on the Saturday following Thanksgiving,
Small Business Saturday helps rally communities to support local businesses. As
Small Business Saturday enters its sixth year, 55 percent of U.S. consumers
report they are aware of the day – the highest figure yet recorded – and even
more encouraging, 83 percent say Small Business Saturday inspires them to Shop
Small all year long.

 “Small Business Saturday has become a
major part of the holiday shopping tradition, as community members celebrate
local small business owners by patronizing their places of businesses the
Saturday after Thanksgiving,” continued Hickey. “The day is dedicated to
increasing awareness of the hard working small business owners that are just
around the corner from our homes.”

 Additional findings from the Small
Business Saturday Consumer Insights Survey include:·        

  • 80% of consumers are willing to pay slightly more for
    an item if it is purchased from a small, independently-owned retailer as
    opposed to online or at a large retailer
  • On average, consumers are planning to do 35% of their
    holiday shopping at small businesses
  • 45% of consumers who expect to shop on the day plan to
    spend more on Small Business Saturday this year than they spent last year
  • Almost two-thirds (64%) of consumers who plan to shop
    on Small Business Saturday are motivated by the contributions that small
    businesses make to their community

 “The results of this
year’s survey are promising and our members are certainly gearing up for a very
busy weekend this weekend. Shopping small, especially during the holiday season
has become a true community wide event, we encourage everyone to take their
time and enjoy Thanksgiving this year, leaving the shopping for Saturday”
Concluded Hickey.

 

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