NFIB: This Saturday Shop Small, Boost the Economy
HARTFORD (November 23, 2016) – Those planning to hit the malls after Thanksgiving should also remember to visit local merchants for their holiday shopping, said the National Federation of Independent Business (NFIB) today.
“Small businesses provide a vast majority of our jobs in Connecticut, and this Saturday is an opportunity to reward them for their important contribution to our economy,” said NFIB Connecticut state director, Andrew Markowski. “We encourage everyone to spend time in a small business Saturday where the shopping experience is guaranteed to be much more civilized than Black Friday.”
NFIB is a partner again this year with American Express in a national campaign to promote Small Business Saturday, the day after Black Friday and the traditional start of the holiday shopping season. For many small businesses, the four weeks between Thanksgiving and Christmas are a crucial period that could determine whether they are profitable for the year.
NFIB and American Express have collaborated on Small Business Saturday since 2010. Last year, according to the post-holiday survey released by NFIB and American Express, 95 million Americans reported shopping at small businesses on Small Business Saturday, and they spent more than $16 billion, an increase of 14 percent from the previous year.
“Small Business Saturday is a very important day to recognize small business owners. Our hope is that more people will not only participate on Saturday but keep small businesses in mind throughout the year,” continued Markowski. “Those operating on Main Street are often staples of their communities that sponsor everything from little league teams to school fundraisers; Saturday is a wonderful opportunity to thank them for their continued support.”